Product Marketing Manager

Opensend

2d•$140,000 - $165,000

About The Position

Opensend is hiring a Product Marketing Manager to help position, launch and bring its expanding product suite to market. The role turns complex product capabilities into clear, compelling messaging and equips Sales and Customer Success to communicate product value. Working closely with the Director of Product Marketing and cross-functional teams, the Product Marketing Manager connects product innovation with market opportunities and supports measurable impact on adoption, pipeline and revenue. Opensend is a bootstrapped, profitable identity and data enrichment platform with more than USD 10 million in ARR, close to 1,000 customers and a team of about 65. The company is expanding its product suite and entering new markets. This role offers ownership of initiatives and involvement in shaping go-to-market strategy, with an emphasis on both strategic thinking and hands-on execution.

Requirements

Five or more years of experience in product marketing, including three or more years in B2B SaaS.
Strong positioning and messaging skills, including the ability to translate complex technical products into clear, compelling value propositions.
Proven experience owning go-to-market strategy from positioning and launch planning through sales enablement and adoption.
Experience creating useful enablement materials, including pitch decks, competitive battlecards and product collateral.
Strong understanding of B2B buyer journeys, customer personas, competitive landscapes and market dynamics.
Excellent writing, storytelling and presentation skills; ability to explain technical products to technical and nontechnical audiences, lead training sessions and record videos.
Experience collaborating with Product, Sales, Demand Generation and Customer Success teams.
Analytical, self-directed approach to prioritizing, measuring impact and executing in a fast-paced environment.

Nice To Haves

Experience in martech, adtech or data-driven marketing platforms, especially platforms sold to ecommerce and DTC marketers or their agencies.
Familiarity with Shopify, Klaviyo and related marketing technology ecosystems.
Experience launching new product lines, entering new markets or defining new product categories.
Experience leading competitive intelligence, win/loss analysis or customer research that shaped positioning and go-to-market strategy.
Experience at a high-growth B2B SaaS company.

Responsibilities

Develop clear, differentiated product positioning, messaging and value propositions across products, buyer personas and use cases.
Lead product launches and go-to-market initiatives from positioning and launch planning through sales readiness, adoption and performance measurement.
Create sales and customer success enablement materials, including pitch decks, demo narratives, competitive battlecards, objection-handling guides and training.
Track competitors and market trends, and use customer feedback and win/loss insights to inform positioning.
Create customer case studies, use cases and proof points that demonstrate product value.
Develop messaging and enablement that support adoption of more of the Opensend platform.
Partner with Product, Sales, Demand Generation and Customer Success to deliver a consistent product story across campaigns, website content and partner marketing.
Prioritize initiatives, measure impact and execute in a fast-paced environment.