Product Marketing Manager

Genesys • Toronto, ON

45d

About The Position

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Role Overview: Shape how organizations harness customer interaction data to drive better experiences and measurable business outcomes. This role owns the positioning, narrative, and go to market strategy for foundational data, analytics, and journey capabilities within Genesys Cloud, influencing how enterprises understand, act on, and optimize customer journeys at scale. Working at the intersection of product, sales, and marketing, you will define how complex data and AI capabilities translate into clear customer value, accelerating both new business and expansion growth. At Genesys, we help organizations create empathetic, connected experiences powered by AI and deep customer insights, enabling brands to deliver meaningful engagement across every touchpoint. This role offers direct exposure to platform level innovation, cross functional leadership, and the opportunity to shape how leading enterprises adopt next generation customer experience technologies.

Requirements

• 4+ years of experience in enterprise SaaS marketing, preferably within multi product or platform environments
• Strong background in product marketing fundamentals, including positioning, messaging, go to market strategy, and sales enablement
• Experience working with modern data platforms, analytics infrastructure, or AI driven enterprise solutions
• Demonstrated ability to translate complex technical concepts into clear, customer focused value propositions
• Proven track record of influencing cross functional stakeholders across product, sales, and marketing organizations
• Strong analytical and problem solving skills with the ability to use data to inform decisions and strategy
• Excellent communication skills with the ability to engage both technical and business audiences
• Ability to manage multiple priorities and drive execution in complex, fast moving environments

Nice To Haves

• Experience with event streaming, data modeling, customer data platforms, or identity resolution concepts
• Familiarity with analytics workflows and measurement frameworks in enterprise environments
• Track record of launching new products or platform capabilities in high growth technology companies
• Experience working with AI driven or customer experience platforms
• Bachelor’s degree or equivalent professional experience

Responsibilities

• Own end to end go to market strategy for core data and analytics capabilities, driving alignment across product, sales, and marketing teams
• Define and evolve differentiated positioning and messaging that clearly articulates business value for enterprise buyers and technical stakeholders
• Translate advanced capabilities such as event streaming, data modeling, analytics workflows, and AI measurement into compelling narratives that drive adoption
• Drive cross functional initiatives that support new logo acquisition and expansion, influencing strategy, execution, and measurable revenue impact
• Lead data driven analysis to identify growth opportunities across the funnel, improving conversion, pipeline velocity, and customer engagement
• Partner with demand generation and field teams to design and execute full funnel marketing strategies that increase awareness and qualified pipeline
• Develop high impact sales enablement assets, including executive presentations, solution briefs, and thought leadership content
• Deliver strategic presentations to internal leadership, customers, analysts, and industry audiences, strengthening market perception and credibility
• Influence product strategy and roadmap by representing customer needs, competitive insights, and market trends
• Drive operational rigor through clear milestone management, performance tracking, and continuous optimization of go to market initiatives

Benefits

• We invest in your well-being, because when you’re at your best, so are the experiences you create.
• Comprehensive extended group health coverage
• Generous paid time off, including vacation and personal leave
• Retirement savings program with employer RRSP matching up to a prescribed maximum amount
• Family-friendly benefits, including parental leave top-up and adoption assistance
• Growth and development opportunities through access to learning resources and internal mobility programs
• Exact details of these programs, including the conditions for eligibility, the amount of the benefit (including caps on benefits and customary pricing details), the length of the paid time off, etc. will be provided upon hire and is subject to Genesys policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level