Product Marketing Manager

Salesforce•Indianapolis, IN

7d•Hybrid

About The Position

Salesforce is seeking a customer-obsessed Product Marketing Manager to drive adoption of AI agents and tools that help sellers manage deals, accounts, and pipelines more effectively. This role will own the post-sale customer journey, creating content, enablement programs, and resources to help customers achieve value quickly. The Product Marketing Manager will translate complex agentic capabilities into clear, compelling narratives and bring them to life through demos, tutorials, best practices, and community engagement. They will also equip field, partner, and customer success teams to drive adoption at scale.

Requirements

Demonstrated ability to deeply understand products and explain them clearly and simply, always anchored on customer value
Proficient experience creating and adapting messaging to specific target audiences — from technical practitioners to business buyers
Track record of creating high-quality product content including demos, videos, tutorials, and adoption best practices
Experience evangelizing products internally and externally — including driving enablement for field, partner, and customer success teams, and building post-sale customer advocacy and community engagement
Strong cross-functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales
Ability to independently prioritize and manage multiple workstreams in a fast-moving environment

Nice To Haves

Experience building and managing inside Salesforce orgs
Experience working with AI-assisted tools

Responsibilities

Own the end-to-end adoption content strategy for a dedicated set of Agentforce Sales products — from tutorials and setup guides to best practices, videos, and web content
Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities feel intuitive and accessible to customers
Build and activate FDE, Partner, and CSG enablement programs that equip post-sale teams to accelerate time-to-value for customers
Drive customer advocacy and community engagement post-sales, including evangelizing product value within the Salesblazer community and capturing customer stories
Partner with other product marketers to ensure continuity of messaging from the buying journey through onboarding and expansion
Contribute to shared team accountabilities: competitive differentiation, customer/seller needs analysis, and enablement and event content delivery
Partner cross-functionally with Product, Engineering, Sales, and Marketing teams to align strategy and ensure coordinated execution
Represent the voice of the customer internally, bringing market insights and adoption signals back to inform product and GTM decisions