Product Marketing Manager, Vice President - Financial Products and Tools
About The Position
The Product Marketing Manager for Financial Products and Tools will shape how customers manage money and build financial well-being. On the Engagement and Product Marketing Team, this role translates customer and market insights into positioning and go-to-market strategies for products used to move money, pay bills, and run businesses. The role defines and executes product marketing strategy using customer insights and performance data to develop positioning, campaigns, and enablement that encourage adoption and ongoing engagement. The manager partners closely with Product to sharpen value propositions, launch products and capabilities, and improve the end-to-end customer experience. The work ensures customer needs inform decisions and that customer interactions contribute to retention and satisfaction. The role owns the customer journey and performance indicators across customer segments, coordinates cross-functional marketing across the customer lifecycle, and communicates outcomes to leadership and partner teams.
Requirements
- Formal training or certification in Product Marketing concepts and 7+ years of applied experience.
- Proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results in financial services.
- Strong storytelling and communication skills, including communicating strategy, decisions, and measurable results to team members and executive stakeholders.
- Ability to think strategically and holistically, considering impacts beyond individual initiatives.
- Strong analytical and problem-solving skills, including the ability to translate data into actionable marketing strategies.
- Ability to lead and influence cross-functional teams in a highly matrixed organization and drive results through collaboration.
- Experience managing stakeholder communications and executive updates with clarity and precision.
- Curiosity and commitment to continuous improvement, testing, and innovation.
Nice To Haves
- Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business.
- Experience managing multiple initiatives simultaneously within tight deadlines while maintaining attention to detail.
- Ability to work in a fast-paced environment with continuously evolving priorities.
- High proficiency in Microsoft Excel and PowerPoint for data analysis and executive-level presentations.
- Ability to take initiative, influence others, and achieve results without direct authority.
Responsibilities
- Own the Financial Products & Tools customer journey and drive key performance indicators aligned to business goals across customer segments.
- Define product strategy, target customer definition, and jobs to be done to sharpen market positioning and drive measurable outcomes.
- Translate consumer insights into product marketing opportunities and influence roadmap prioritization in partnership with Product teams.
- Lead go-to-market strategy and execution for new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans.
- Orchestrate channel strategies across owned, paid, and earned channels; set budgets and define success metrics to maximize reach and impact.
- Drive cross-functional teams delivering marketing across the full customer journey, from awareness and consideration through ongoing engagement and retention.
- Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that meet customer needs.
- Track performance and engagement metrics and communicate progress to leadership and partner teams through concise, data-backed storytelling.
- Conduct competitive and market analyses to sharpen differentiation and inform positioning strategies.
- Act as a change agent, driving product and marketing transformation and innovation across the organization.
Benefits
- Competitive total rewards package, including base salary based on role, experience, skill set, and location.
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
