Payments Product Marketing Manager, Vice President
About The Position
As a Vice President in Consumer & Community Banking at JPMorganChase, the Payments Product Marketing Manager owns go-to-market strategy and execution for payment products. The role translates customer insights and performance data into positioning, campaigns, and enablement that drive adoption and ongoing engagement. It partners closely with Product, Analytics, and cross-functional Marketing teams to bring customer-led solutions to market at scale, helping customers choose, use, and benefit from payment solutions while supporting product growth. The position shapes customer-focused payment experiences and brings new capabilities to market in partnership with Product. It uses customer and market insights to develop positioning, educate customers on relevant use cases, and improve how they pay and get paid.
Requirements
- Formal training or certification in Product Marketing concepts and 7+ years of applied experience.
- 7+ years of progressive marketing experience in financial services, with a proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results.
- Strong storytelling and communication skills, including the ability to communicate strategy, decisions, and measurable results to team members and executive stakeholders.
- Demonstrated ability to push boundaries and drive innovation while maintaining focus on broader business impact.
- Strong analytical and strategic thinking skills, including the ability to translate data into actionable insights and quantifiable business results.
- Ability to build strong cross-functional relationships and lead through collaboration in a highly matrixed organization.
- Rigorous attention to detail and a passion for testing, learning, and taking calculated risks.
Nice To Haves
- Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business.
- Experience crafting compelling narratives through verbal and written communication for diverse audiences.
- Ability to think holistically and manage multiple initiatives simultaneously within tight deadlines.
- Ability to work in a continuously evolving environment with shifting priorities.
- Proficiency in Microsoft Excel and PowerPoint for performance reporting and executive presentations.
Responsibilities
- Own the payments customer journey and drive key performance indicators aligned to business goals across customer segments.
- Define product marketing strategy, target customer definition, and jobs to be done, translating consumer insights into actionable marketing opportunities.
- Lead go-to-market strategy and execution for new and existing products and features, including positioning, messaging narratives, and end-to-end launch plans.
- Orchestrate owned, paid, and earned channel strategies; set budgets and establish success metrics.
- Drive cross-functional teams to deliver integrated marketing across the customer journey, from awareness and consideration through engagement and retention.
- Partner with Product, Research, Analytics, and Field teams to scope and deliver customer-relevant experience improvements.
- Track performance and engagement with payment solutions and communicate progress and insights to leadership and partner teams through data-backed storytelling.
- Conduct competitive and market analyses to sharpen differentiation and inform positioning strategy.
- Drive product and marketing transformation and innovation across the organization.
Benefits
- Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
