Marketing Strategy, Senior Associate - Financial Products and Tools

JPMorgan Chase & Co.•New York, NY
•$95,000 - $145,000

About The Position

As a Marketing Strategy Senior Associate on JPMorganChase’s Consumer & Community Banking Marketing team, you will plan and execute high-impact campaigns that drive adoption of financial products and tools. You will work with strategy leads, partners, and execution teams to develop campaign strategy and deliver integrated initiatives from end to end. The role supports sharpening value propositions, bringing products and capabilities to market, and improving the customer experience, with a focus on customer needs, retention, and satisfaction. You will manage onboarding and engagement campaigns across digital and direct mail channels, coordinate internal and external reviewers, and execute campaigns across multiple systems and processes. The position also involves tracking content updates and recertification, managing initiatives to tight deadlines, improving operational processes, and recommending ways to optimize results and reduce costs. You will help improve customer onboarding as a driver of retention and financial health.

Requirements

  • Formal training or certification in Marketing Strategy concepts and at least 5 years of applied experience.
  • Experience working in a fast-paced environment, with strong multitasking and prioritization skills.
  • Demonstrated ability to manage multiple initiatives simultaneously and work under pressure with tight deadlines.
  • Strong relationship-development and negotiating skills, with the ability to earn trust among internal and external business partners and team members.
  • Data-driven and analytical mindset balanced with big-picture strategic thinking.
  • Excellent written and oral communication skills.
  • Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

  • Bachelor’s degree in Marketing, Advertising, Communications, Digital/Technology, or Business.
  • Experience with omnichannel campaign execution across digital and direct mail platforms.
  • Familiarity with financial products, payment solutions, or consumer banking marketing.
  • Creativity and innovation with a focus on continuous improvement.
  • Collaborative, positive, solutions-oriented approach and comfort with evolving priorities.

Responsibilities

  • Manage end-to-end creative development, execution, and management of onboarding and engagement campaigns across digital and direct mail channels.
  • Collaborate with internal and external agencies and incorporate feedback from brand, product, legal, and regulatory reviewers.
  • Execute omnichannel marketing campaigns across multiple systems and processes, ensuring initiatives are on strategy, on time, and within budget.
  • Track and manage content updates and annual recertification of in-market tactics and materials as needed.
  • Manage multiple initiatives through completion under rigorous deadlines in a fast-paced, dynamic environment.
  • Contribute to improving internal processes to drive operational efficiencies and speed to market.
  • Make recommendations to optimize campaigns, improve results, and reduce costs.
  • Support efforts to enhance the customer onboarding experience as a driver of retention and financial health.

Benefits

  • Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
  • Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
  • Comprehensive health care coverage.
  • On-site health and wellness centers.
  • Retirement savings plan.
  • Backup childcare.
  • Tuition reimbursement.
  • Mental health support.
  • Financial coaching.
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