Product Marketing Manager

Lawson Products•Chicago, IL

13h•Hybrid

About The Position

Since 1952, Lawson Products has worked hard to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed. We are seeking a strategic and commercially minded Product Marketing Manager for Lawson Products and Kent Automotive who supports revenue growth by leading product launch campaigns and programs. This role serves as a connector between Product, Field Sales Team, Advertising Channels, and Lead Generation, translating business priorities into coordinated marketing campaigns grounded in competitive intelligence, customer insights, and performance data. Our corporate headquarters is located in Chicago, IL. This role operates on a hybrid work model; employees spend three days working in the office and two days working remotely. We offer 401k plus vision, dental and medical benefits, as well as a paid holiday and PTO package.

Requirements

Bachelor's degree (B.A.) in Marketing, Communications, or a related field, with a minimum of 7 years of specific experience in product marketing, experiential marketing, or similar role, or an equivalent combination of education and experience.
Proven track record of developing and executing successful field marketing campaigns that deliver measurable results tied to revenue.
Extensive experience in campaign planning and management, including budgeting, metric tracking and execution.
Strong experience supporting product marketing and sales organizations.
Excellent communication, collaboration, and interpersonal skills with the ability to work with and effectively influence internal and external stakeholders.
High degree of proactivity and organization.
Strong analytical skills with the ability to collect, track, map, and analyze data and translate insights into increased campaign effectiveness.
Ability to work independently and manage multiple projects simultaneously.
Excellent cross-functional leadership.
Ability to travel 20% of job, throughout North America as needed.
Keenly curious with a drive and collaborative spirit to help the organization WIN.
Organized and focused on optimal team productivity and efficiencies.
Ability to stand, up to 4 consecutive hours.

Responsibilities

Develops and implements comprehensive product marketing campaigns, aligning sales goals and integrated marketing strategy to support the annual Value Creation Plan.
Conceptualizes and executes product marketing initiatives, including, but not limited to, company product introduction, promotion, and commercialization on websites.
Manages all aspects of launch logistics and campaign communication.
Improves lead flow and conversion, driving collaboration between marketing and sales leadership.
Creates a cohesive omnichannel experience that seamlessly integrates online and offline touchpoints, making data-driven adjustments to product campaigns in collaboration with the Ecommerce team.
Serves as the strategic marketing partner to Product and Category Management.
Cultivates a quarterback-like partnership with Product, orchestrating requests and communicating campaign plans to ultimately drive revenue growth.
Aligns marketing programs with sales initiatives, product and service launches, and promotional priorities.
Ensures marketing efforts support sales productivity and customer acquisition.
Aligns brand advertising, digital campaigns, and product/service-specific initiatives.
Supports integrated lead generation strategies aligned with revenue targets.
Creates campaign briefs with clarity, consistency, and performance focus.
Processes documentation and structure development of new and existing cross-functional programs, including, but not limited to: New Product Launch; Product Relaunch; Toolbox; Promotions; Shop Solutions; and Seasonal Essentials.
Leads marketing research initiatives to inform strategy, including: competitive analysis market trends and category insights customer segmentation and buying behavior.
Monitors competitive positioning and adjusts marketing strategies accordingly.
Remains current on industry trends and best practices in product marketing.
Establishes measurable objectives tied to pipeline contribution and revenue growth.
Evaluates marketing performance across campaigns.
Presents strategic insights and recommendations to marketing and senior leadership.
Refines strategies continuously, based on performance data and market changes.
Additional duties as assigned.