Product Marketing Manager

AMSOIL•Superior, WI

4d•Hybrid

About The Position

AMSOIL INC. is looking for a Product Marketing Manager - Grease to lead the portfolio, strategy, lifecycle management, and growth of our grease product portfolio. In this role, you will be responsible for the entire lifecycle of our grease products, including portfolio planning, product launches, market positioning, pricing strategy, and ongoing portfolio optimization. The ideal candidate will have experience in product marketing, product positioning, market analysis, and developing strategies that drive growth and profitability. This position has a hybrid work schedule, with time each week spent both in the office in Superior, Wisconsin, and working from a home office.

Requirements

Bachelor's degree in marketing, business management, product management, or related field
Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job.
Experience working in lubricants, grease, specialty chemicals, or related industry.
Analytical and strategic thinking skills
Strong knowledge of marketing trends, best practices, and resources
Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position
Strong knowledge of common financials; cost of goods sold, gross margin, etc.
Excellent communication and interpersonal skills
Detail oriented with excellent organization and project management abilities
Self-motivated with the ability to work collaboratively in a fast-paced environment
Strong management skills with the ability to supervise others
Proficient in Microsoft Office products

Nice To Haves

Master of Business Administration degree (MBA)
Experience supporting technical products and developing customer-focused value propositions.

Responsibilities

Execute product portfolio strategy aligned with the Company's business goals and market trends.
Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to the product portfolio, pricing strategy and market product plan.
Manage a variety of projects of varying complexity.
Lead product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
Collaborate with, and lead cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.
Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
Analyze market data to shape product positioning, marketing strategies and identify opportunities for portfolio growth.
Assist in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral.
Lead the creation of marketing claims measuring our products against industry standards or competitive products.
Provide support to the sales and customer service teams with relevant market intelligence and technical information.
Assist in the development of sales tools and resources.