Product Marketing Manager – B2B & B2C (ADI Health Solutions BU)

Analog Devices•Wilmington, MA

19h•$157,080 - $227,460•Onsite

About The Position

We’re looking for a Product Marketing Manager – B2B & B2C to lead awareness/demand generation, conversion & CRM efforts. This person will own: “What are we selling, to whom, why it matters, how we position it, and what the commercial team needs to win.” This role is ideal for someone with 6-7 years of experience in B2B and B2C product marketing who is comfortable operating in a fast-paced, growing environment covering a diverse range of markets.

Requirements

5–8 years of experience in product marketing, product management with a strong GTM focus, commercial strategy, or a hybrid marketing role, ideally with exposure to both B2B and B2C environments.
Experience in healthtech, medtech, diagnostics, scientific instruments, agri/plant health, life sciences, or related deep-tech categories is strongly preferred.
Proven track record of supporting product launches, major releases, pilots, or commercial rollouts in technically complex categories.
Experience developing product positioning, messaging, sales enablement, customer-facing assets, and launch materials.
Comfortable partnering closely with sales/commercial teams, including supporting customer conversations, pilot discussions, conference activation, and post-event follow-up.
Familiarity with digital marketing channels including website, paid media, email/CRM, social, webinars, and content, with an understanding of how these channels support awareness, lead generation, pipeline, adoption, and revenue.
Excellent storytelling, writing, and communication skills, with the ability to simplify complex technical concepts and make them clear, credible, and compelling for different audiences.
Strong product marketing fundamentals, including positioning, segmentation, customer personas, value proposition development, messaging architecture, claims hierarchy, and GTM planning.
Strong customer insight orientation, with the ability to conduct or support customer interviews, synthesize feedback, and translate insights into sharper messaging, assets, and commercial recommendations.
Strong sales enablement skills, including the ability to create pitch decks, one-pagers, FAQs, objection handling, demo narratives, battlecards, and conference materials.
Strong project management skills; organized, structured, and comfortable juggling multiple products, projects, timelines, and stakeholders.
Highly collaborative and able to work effectively with product, sales, marketing, technical teams, leadership, agencies, and external partners/KOLs.
Detail-oriented with a high sense of ownership, urgency, and follow-through.
Bachelor’s degree in Marketing, Business, Communications, Engineering, Life Sciences, or a related field required.

Nice To Haves

Additional certifications or coursework in product marketing, digital marketing, life sciences, project management, or commercial strategy is a plus.

Responsibilities

Build product positioning for all b2b and b2c products
Translate technical features into customer-relevant benefits.
Develop audience-specific messaging by segment: physicians, nurses, med students, pregnant women, winery labs, ingredient suppliers, R&D teams, etc.
Own messaging house, claims hierarchy, product narrative, and launch story.
Build launch plans for each product: audience, channel, claims, hero message, priority use cases, asset needs.
Partner with you on launch calendars, campaign briefs, conference plans, pilots, and funnel strategy.
Own GTM readiness checklists before launches.
Create sales decks, battlecards, objection handling, demo scripts, use-case one-pagers, FAQs.
Support customer discovery and pilot conversations, especially for SAM.
Translate pilot learnings into sharper messaging and product-market fit hypotheses.
Own conference and event marketing for key industry meetings (abstract submissions, booth design and messaging, demo storylines, collateral, giveaways).
Build conference playbooks: target audience, key messages, hero assets, lead capture flows, and post-event follow-up plans in coordination with sales.
Coordinate KOL and speaker engagements – from identifying the right experts to managing relationships, preparing content, and maximizing exposure.
Attend key conferences as needed to support on-the-ground execution, gather insights, and feed learnings back into product and marketing plans.
Conduct voice-of-customer interviews.
Analyze competitor positioning and pricing.
Build personas and buying journey maps.
Synthesize customer feedback from pilots, conferences, sales calls, Amazon reviews, HCP interviews, etc.
Write strong briefs for agency, design, content, website, PR, paid media, and sales collateral.
Ensure all output is strategically consistent and technically accurate.