B2C Marketing Manager - Customer Experience

Virbac • Westlake, TX

7d

About The Position

Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
We are seeking an experienced and motivated individual to join Virbac as a B2C Marketing Manager within our Customer Experience team. In this role, you will shape the evolution of Virbac’s omnichannel experience for pet owners and orchestrate unified campaigns across multiple pet care and prescription (Rx) brands to drive consumer demand and sales.

Requirements

• Bachelor's Degree from an accredited College or University in Marketing, Digital Media, Business Administration, or a related field.
• 6+ years of Marketing experience, with a heavy emphasis on CRM, first-party data activation, and digital customer journeys.
• CRM and project management software (Asana, etc.)
• SFMC or similar marketing automation platform
• Functional understanding of data transformation process and capabilities within Snowflake or similar CDP
• Strong working knowledge of digital/social media landscape and third-party data providers
• Experience in capturing, structuring, and activating first-party data within CRM ecosystems.
• Developed content and CRM strategies for CPG and or pet health/pharma brands, and overseen the creation of B2C content in a regulated environment
• Strong working knowledge of marketing analytics, and a track record of in-market optimization that drove results
• Experience in building and launching websites, and understanding how consumers find and consume information in today’s media/AI landscape
• Proven ability to work inside a matrixed global environment, with the ability to engage and partner with team members across departments and from multiple countries
• Ability to implement processes and are comfortable navigating ambiguity

Nice To Haves

• Experience working with brands who employ a combination of B2B, B2C, and B2B2C tactics to drive sales.
• Experience working with animal health or human pharma brands is strongly preferred.
• Experience using GA4 or Adobe Analytics to monitor website performance
• Experience in animal health, veterinary, or pet care categories is strongly preferred.
• An ideal candidate will possess a mix of both corporate brand management and creative/digital agency experience.

Responsibilities

• Design, map, and implement digital experiences and email marketing journeys to nurture and convert pet owners.
• Manage the upgrade and relaunch of Virbac’s US B2C website in partnership with global digital team, brand managers, and IT.
• Develop and oversee a digital content creation roadmap in partnership with Brand Managers.
• Utilize webmaster and analytical tools (such as GA4 and Looker Studio) to monitor consumer site engagement.
• Drive the activation of first-party (1P) and third-party (3P) data and behavioral insights across CRM, owned digital channels, and media to personalize the pet owner experience and optimize performance.
• Partner with internal teams to optimize our use of Snowflake CDP and Salesforce Marketing Cloud (SFMC) platform capabilities to deliver a modern CRM experience, and remain up-to-date on evolving best practices.
• Own the implementation of B2C social media strategy in partnership with agency, Brand Managers, and internal design team.
• Partner with agency and brand teams to activate insights and optimize.
• Employ A/B testing methodologies to maximize campaign performance and ensure that measurement/learning plans are in place for B2C initiatives.

Benefits

• Encouraging internal mobility between positions and countries
• Offering individual development plans
• Building a partnership based on trust between managers and employees
• A work environment conducive to exploring new territories and balancing their professional and personal lives
• Listening to them and helping them to acquire new skills
• Preparing them for the challenges of tomorrow
• Encouraging them to contribute to an ever more responsible approach to our business
• Numerous career opportunities, thanks to the diversity of its jobs and their international dimension.
• Joining dynamic teams ambitious for success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level