B2C and B2B Product Marketing Manager, Payments

Google•Mountain View, CA

11h•$116,000 - $166,000

About The Position

This role is within the Commerce, Analytics, and Payments team, at the heart of Google's Payments business. As a Payments Product Marketing Manager, you will directly impact the global success of Google Wallet and Google Pay. You will lead end-to-end go-to-market strategies for business-to-consumer (B2C) adoption and enable business-to-business (B2B) partner growth. You will craft compelling positioning, messaging frameworks, and toolkits tailored to end-users, merchants, financial institutions, and more. You will partner closely with cross-functional teams—including Product Management, Engineering, UX, and Business Development—to represent user insights and influence product roadmaps. Your role requires orchestrating integrated feature launch campaigns, coordinating multi-channel rollouts, and driving scalable adoption across the digital payments landscape. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
Experience in consulting and working with behavioural marketing data.
Experience with marketing and sales operations, financial analytics, or other related analytical experience.
Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

Responsibilities

Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B business development-enablement activations for Google Wallet and Google Pay.
Craft compelling, differentiated value propositions and narrative frameworks tailored to consumers, merchants, issuers, and other partners.
Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches.
Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights.