Product Marketing Manager (B2B)

VARITE • San Jose, CA

2h • Remote

About The Position

We are hiring a temporary Product Marketing Manager to cover an active parental leave on the Express B2B Product Marketing team. This is a hands-on execution role anchored to the Express Photos enterprise rollout, which is one of the largest MAU initiatives across the Express portfolio for FY26. You will own a defined set of workstreams from day one, partner directly with Product, Engineering, Data Science, Field, and Legal, and keep momentum on programs that have direct quarterly MAU targets attached to them. This is the right role for someone who can step into an in-flight initiative, get up to speed quickly on technical product context, and operate independently with light direction.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS or enterprise software
• Demonstrated ownership of GTM or pilot programs end to end, including planning, execution, and reporting
• Comfort working with technical product details (installer mechanics, entitlements, admin controls) and translating them for non-technical audiences
• Strong written communication, including the ability to draft enterprise-grade product copy, field communications, and executive updates
• Experience working cross-functionally with Product, Engineering, Sales, and CSM teams
• Data fluency: ability to read MAU and activation dashboards, identify trends, and frame insights for leadership
• Ability to operate with minimal ramp time and prioritize independently

Nice To Haves

• Prior experience marketing to IT administrators or enterprise buyers
• Familiarity with products, particularly Express, Acrobat, or Creative Cloud
• Experience with TSS-led or high-touch customer pilot programs
• Background in MAU growth, activation, or product-led growth motions

Responsibilities

• Day-to-day execution of the Express Photos Pilot for Enterprise, a high-touch, TSS-led program with FY26 Enterprise MAU targets
• Workstream planning and tracking: ICP criteria, customer selection, milestones, learning agenda, and scale artifacts
• Field enablement materials for CSMs, TSSs, and account teams, including FAQ updates, objection handling, and one-pagers
• Cross-functional coordination across Express PM, Acrobat PM, Legal, Privacy, Data Science, and Engineering on rollout readiness
• Product copy support across enterprise touchpoints (Admin Console, onboarding flows, in-product modals, desktop notifications, email)
• Pilot reporting and readouts to senior leadership, including weekly status, learnings, and recommended next steps
• Backup support on B2B MAU and CMA executive commentary as needed

Benefits

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plans: Participation in a company-sponsored retirement savings plan.
• Legal Service Plans: Offering access to attorneys for legal advice and representation.
• employee referral bonus

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed