Product Marketing Manager, Subscriptions

Stripe • Seattle, WA

7d

About The Position

Stripe is seeking a Product Marketing Manager to own end-to-end go-to-market strategy for Stripe Subscriptions, helping businesses build, launch, and scale recurring revenue models. The role sets strategy for subscription management offerings by translating customer needs and market dynamics into positioning, launches, and programs that drive adoption and growth.

The Product Marketing team generates customer insights to inform product strategy and leads go-to-market efforts across Stripe's product suite. It works cross-functionally with Product and Engineering, Sales, Partnerships, Demand Generation, and Campaigns, and contributes throughout the product lifecycle—from shaping products to launching and commercializing them and growing adoption after launch.

Requirements

• 7+ years of product marketing or growth marketing experience at a technology company, with a track record of independently owning end-to-end go-to-market strategy and execution.
• Experience marketing complex B2B software, financial technology, billing, payments, or other products that require translating technical concepts into clear customer value.
• Demonstrated ability to develop positioning and messaging, lead product launches, and drive adoption across multiple customer segments.
• Strong customer orientation and analytical judgment, with experience combining research, market insight, and performance data to shape strategy and influence product decisions.
• Excellent written and verbal communication skills, with the ability to create compelling narratives for executive, technical, sales, and customer audiences.
• Proven cross-functional leadership and stakeholder management skills, including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.

Responsibilities

• Build and own end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
• Develop customer insights through research, market analysis, and partnership with user-facing teams; translate findings into product and commercial recommendations.
• Create clear, differentiated positioning and messaging that makes billing and monetization capabilities accessible and compelling to businesses from startups to global enterprises.
• Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to plan and execute product launches and support a consistent customer experience.
• Design and execute programs to increase awareness, activation, and sustained usage across priority customer segments; use data and experimentation to improve performance.
• Equip Sales and other customer-facing teams with insights, content, and tools to communicate product value, address customer needs, and accelerate adoption.
• Define goals and success metrics, synthesize qualitative and quantitative signals, and turn results into recommendations for product and go-to-market teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed