Founding Product Marketing Manager

Synthpop • Cambridge, MA

2d • Hybrid

About The Position

Synthpop is rebuilding the reality of patient care by simplifying complex administrative tasks like referral processing and insurance verification. Their platform uses AI agents, smart workflows, and adaptive communication strategies to lower costs, reduce errors, and ensure patients receive the coverage they need. This is Synthpop's first dedicated product marketing hire, offering a unique opportunity to build the function from the ground up, shape market understanding of a new healthcare AI category, and work directly with company leadership. The role requires a blend of strategic thinking and hands-on execution, owning positioning, go-to-market strategy, and the creation of various launch materials. It's ideal for someone who thrives in ambiguity, learns through customer interactions, and excels at making complex products understandable.

Requirements

• 5+ years of product marketing experience in B2B software, with ownership of positioning, messaging, launches, and sales enablement.
• Direct healthcare experience working with health systems, health plans, provider organizations, or healthcare operations teams, understanding care delivery, reimbursement, and administrative workflows.
• Demonstrated zero-to-one experience building product marketing capabilities, launching a new product or category, or operating as an early marketing hire in a startup or high-growth environment.
• Exceptional writing and storytelling skills, with a portfolio showcasing clear and compelling communication of complex products.
• Ability to move fluidly between strategy and execution, from market segmentation and positioning to drafting content and structuring demos.
• Strong customer discovery and synthesis skills to identify patterns from interviews, field feedback, product data, and competitive research.
• Strong cross-functional judgment and influence, particularly with Product, Sales, Sales Engineering, Customer Success, Design, and executive stakeholders.
• High ownership, urgency, attention to detail, and comfort making progress with incomplete information in a changing environment.
• Ability to work from the Boston/Cambridge office at least three days per week in steady state.
• High-level experience using coding agents.

Nice To Haves

• Experience marketing healthcare AI, workflow automation, enterprise SaaS, or technically complex products in a regulated environment.
• Knowledge of patient access, referral intake, eligibility and benefits, prior authorization, claims follow-up, revenue cycle, DME/HME, or payer operations.
• Experience marketing to multiple buyer personas across operations, clinical leadership, finance, IT, compliance, and the C-suite.
• Experience building high-fidelity demos, ROI tools, customer proof, competitive programs, or analyst-facing narratives.
• Familiarity with modern content, design, analytics, and AI-assisted product marketing workflows.

Responsibilities

• Own the messaging architecture for Synthpop's platform, solutions, and priority healthcare workflows, translating technical capabilities into differentiated value for various buyer types.
• Build a repeatable launch engine for product campaigns, including audience insight, narrative development, landing pages, demos, content, enablement, and post-launch learning.
• Develop a deep understanding of the healthcare market, including health systems, health plans, provider organizations, competitors, and market dynamics, to inform positioning and strategy.
• Create compelling product narratives, demo flows, use-case pages, solution briefs, and customer-facing content that highlight Synthpop's AI agents and their impact on operational and patient outcomes.
• Equip revenue teams with necessary materials such as pitch decks, talk tracks, objection handling, proof points, ROI stories, competitive guidance, and training.
• Partner with Product and Engineering on roadmap context; with Sales and Customer Success on field insight; and with Design, Brand, and Demand Generation to execute cohesive campaigns.
• Define success metrics for launches and assets, evaluate performance and feedback, and continuously improve messaging, channel strategy, and campaign execution.
• Establish operating rhythms, templates, research practices, launch tiers, content standards, and source-of-truth materials for the product marketing function.

Benefits

• 100% employer-paid medical, dental, and vision insurance for employees and dependents
• 401(k) with up to 4% employer match
• Flexible Spending Accounts (FSA) and Health Savings Account (HSA) contributions
• Employer-paid short-term disability and basic life insurance
• Employer contribution to Dependent Care FSA
• Flexible working arrangements and remote-first culture
• Flexible PTO
• Generous parental leave
• Opportunities for professional development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed