Product Marketing Manager

Worldpay•Atlanta, CO

About The Position

Ready to take your career global? Make your mark at one of the biggest names in payments. We’re looking for a Product Marketing Manager to join our Platforms & Integrated Payments team and help shape the future of global commerce. What you’ll own Reporting to the Head of Product Marketing, this role is highly cross-functional and will require strong aptitude in short term execution of product launches and building and selling a long-term vision with our customers. You’ll be at the exciting intersection of strategic product roadmap decisions and a massive market transformation for our customers, leading a fast-paced cross-functional team that has the permission and mandate to think big. You’ll help shape the Platforms & Integrated Payments narrative in market, and ensure that we are innovative, creative and stand out. End-to-end ownership of product marketing for our rapidly expanding Optimization and Payouts suites to partners, including defining the vision and strategy for driving attach rates and use Build rigor and process for multiple product launches, leading to increased awareness, usage, adoption and revenue to and through our ISV partners Create and continually refine messaging for our products, focusing on value to the customer and their end merchant customers, differentiating us in the market Identify ideal customer profiles and build highly targeted messaging for our priority market segments and personas Collaborate with our GTM Enablement team, including third-party service providers, to ensure all market-facing teams are trained and able to speak effectively about the challenges buyers face and how we can solve those problems Partner with Product Management to influence the product roadmap and inform product development and delivery Gather, synthesize, and disseminate market and competitive intelligence throughout the organization in actionable way Leverage win/loss analysis to create change to better meet the needs of the market Represent the voice of the market/customer in internal discussions Lead, manage, and mentor a growing cross-functional go-to-market team

Requirements

Experienced product marketing leader who’s owned and driven impactful go-to-market strategies at rapidly scaling tech companies.
Relationship-driven, creative, take pride in an extremely high level of execution and in your ability to create trusting relationships across product, marketing, sales, and more.
Use data and customer insights to make decisions, lead with empathy, are passionate about infusing the Voice of Customer into all you do, and a leader who cares deeply about your team and delivering results.
Top-tier product marketer with playbooks for messaging, positioning, customer stories, ROI models, ICPs, and other foundational elements for go-to-market strategy
Know how to move fast, make an impact, be scrappy and polished at the same time
Relationships-first person and care deeply about your team, peers and partners
Strong sense of personal responsibility and get in the weeds with your team
Highly articulate and able to work effectively in a matrixed organization
Demonstrated direct management experience with product marketers both internal and across third-party service providers
Value diversity, equity, and inclusion; will embrace and prioritize it, and make it part of your culture
Articulate and clear communicator that can successfully communicate across all levels within the organization, including business leadership and clients
Payments, FinTech or Financial Services market experience ideal
Ambitious and driven towards excellence
5+ years relevant experience

Responsibilities

End-to-end ownership of product marketing for our rapidly expanding Optimization and Payouts suites to partners, including defining the vision and strategy for driving attach rates and use
Build rigor and process for multiple product launches, leading to increased awareness, usage, adoption and revenue to and through our ISV partners
Create and continually refine messaging for our products, focusing on value to the customer and their end merchant customers, differentiating us in the market
Identify ideal customer profiles and build highly targeted messaging for our priority market segments and personas
Collaborate with our GTM Enablement team, including third-party service providers, to ensure all market-facing teams are trained and able to speak effectively about the challenges buyers face and how we can solve those problems
Partner with Product Management to influence the product roadmap and inform product development and delivery
Gather, synthesize, and disseminate market and competitive intelligence throughout the organization in actionable way
Leverage win/loss analysis to create change to better meet the needs of the market
Represent the voice of the market/customer in internal discussions
Lead, manage, and mentor a growing cross-functional go-to-market team