Product Marketing Manager

Luma Financial Technologies • New York, NY

2d

About The Position

Luma Financial Technologies is seeking a strategic and creative, execution-oriented Product Marketing Manager to help drive positioning, messaging, and go-to-market (GTM) strategy for our technology across our platforms (Structured Products, Annuities, and Life Insurance) and client channels (RIAs/Family Offices, Private Banks, IMOs, and global platforms). You'll be the first dedicated product marketing hire, building this function from the ground up at Luma. You'll ensure our products stand out in the market, equip Sales and Customer Success teams with compelling narratives, and lead product launches that drive measurable awareness, adoption, and revenue. We're looking for a strong storyteller who's deeply analytical and passionate about translating complex fintech capabilities into clear value for enterprise buyers. But someone who can also pivot to create content for the end users. It's a hands-on role requiring expertise in buyer journeys, competitive analysis, sales enablement, and cross-functional alignment.

Requirements

• 5+ years product marketing, B2B GTM experience, or relevant.
• Ideally containing structured products/annuities/wealth tech experience; wealth management “ecosystem” experience (understand FAs/RIA/Home Office/Issuers/Carriers and their workflows)
• Proven success developing product positioning, GTM strategies, and sales enablement programs in a complex B2B sales environment.
• Deep understanding of buyer personas, buyer journeys, and competitive intelligence methodologies.
• Strong experience with CRM platforms, AI tools, marketing automation tools, and analytics platforms.
• Excellent communication, collaboration, and storytelling skills.
• Experience working with demand generation teams to align messaging with campaign execution.
• Strong project management skills with the ability to operate as a player-coach.

Responsibilities

• Develop and own positioning, value propositions, and messaging frameworks across Luma's Structured Products, Annuities, and Life Insurance platforms.
• Translate complex technical capabilities into clear, compelling narratives for enterprise buyers, decision-makers, and end users.
• Conduct ongoing competitive analysis to identify differentiation opportunities and maintain a competitive intelligence repository.
• Adopt Product Development Life Cycle (PDLC) and parter closely with all product/platform teams to lead go-to-market planning and execution for product launches, feature releases, and enhancements. Cross collaborate across all functions (marketing, product, account management, sales support, etc.)
• Build launch playbooks that coordinate Marketing, Sales, Product, and Customer Success — defining target audiences, buyer personas, and ICP-specific messaging to maximize adoption and pipeline impact.
• Serve as the primary marketing partner for Sales and Channel Leaders, developing battlecards, pitch decks, case studies, and objection-handling guides.
• Train Sales and SDR teams on messaging, competitive positioning, and product updates, and continuously refine materials based on field feedback.
• Partner with Brand, Growth Marketing, and PR to create high-impact content (whitepapers, webinars, customer stories, one-pagers) that supports demand generation and positions Luma as a category leader.
• Partner with Product, Growth Marketing, and Customer Success to inform roadmap priorities, align on targeting and funnel optimization, and ensure consistent messaging across all touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees