Product Marketing Manager

Instructional Empowerment•Blairsville, PA

1d•Remote

About The Position

We are seeking a revenue-driven Product Marketing Manager (PMM) who is also a strong storyteller and strategic communicator to lead go-to-market strategy, sales enablement, and product positioning across our K–12 portfolio, with a focus on school employee evaluation solutions. This is a commercial role, not brand marketing. The PMM is accountable for product marketing campaign effectiveness, pipeline growth, win rates, and revenue impact, and sits at the intersection of Product, Business Development, and Marketing. A key part of this role is the ability to translate complex products into clear, compelling, customer-centered narratives that drive district understanding, urgency, and adoption.

Requirements

5+ years in product marketing, sales, marketing, or go-to-market roles
Direct sales and/or marketing experience required
Experience in consultative B2B sales environments
Strong copywriting, storytelling, and messaging skills
Ability to translate complex ideas into clear, compelling value propositions
Strong analytical skills and data-driven decision-making
Cross-functional collaboration experience with Product, Sales, and Marketing

Nice To Haves

K–12 product management, product marketing and/or sales experience
Experience selling to or marketing within public school districts
Understanding of district procurement and funding cycles
Portfolio demonstrating messaging, storytelling, or campaign work

Responsibilities

Lead go-to-market strategy for new and existing products
Define ICPs, buyer personas, and district decision drivers
Develop clear, differentiated messaging and product narratives
Align positioning across Product, Sales, and Marketing to support revenue growth
Identify expansion and cross-sell opportunities
Strong copywriting skills for website, product brochures, email campaigns, and PPC ads
Social media strategies
Create high-impact sales tools including decks, case studies, battlecards, ROI narratives, and board-ready materials
Turn complex product concepts into simple, persuasive, story-driven messaging
Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights
Equip sales teams with narratives that shorten cycles and improve close rates
Conduct voice-of-customer research (interviews, surveys, win/loss analysis)
Translate insights into messaging, positioning, and product recommendations
Monitor competitive landscape and market trends
Analyze pipeline, win rates, conversion, and adoption metrics
Optimize go-to-market effectiveness based on data
Support revenue growth and market expansion strategies