Product Marketing Manager - Marketing

Axis Communications • Chelmsford, MA

1d • $85,000 - $95,000 • Onsite

About The Position

Are you a dynamic, detail-oriented and hands-on marketer looking for your next professional challenge? Axis’ Americas Marketing Team is looking for a skilled Product Marketing Manager to work with us on-site in our Chelmsford, MA location. Join us in this exciting challenge where you will plan, execute, and follow through on product marketing strategies related to the Axis Access Control and Intercoms portfolio. You will also liaise with both external and internal customers, leveraging traditional and digital marketing tactics to implement product marketing campaigns with real bottom-line impact.

Requirements

• Project management skills to strategize, plan, execute, and prioritize detailed marketing initiatives.
• Proficiency to learn technical concepts and translate them into clearly understandable marketing messaging that aligns with customer needs.
• Well-rounded knowledge of sales needs, behaviors, and processes with a clear understanding of how marketing can most effectively enable sales teams for bottom-line impact.
• Keen ability to build strong business relationships both internally and externally.
• Extreme attention to detail with exceptional organizational skills, allowing the ability to balance multiple projects or priorities.
• Thoughtful and creative content development and writing proficiencies, solution selling and storytelling in a consumable format.
• Good communication and influencing skills with ability collaborate cross- functionally with local and international teams
• Enthusiasm and passion for brand development.
• Resilient and flexible with an ability to see the big picture.
• Self-starter attitude about how to professionally develop themselves and others around them.
• Bachelor’s degree in marketing or related field.
• 5+ years marketing experience in a B2B environment.
• IT industry and/or security industry experience, prefer knowledge in access door controls or intercoms.
• Prefer product marketing experience within a channel sales model.
• Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platform.

Responsibilities

• Create, convey, and execute the integrated marketing strategy for access control and intercom portfolios.
• Actively work with local and global marketing teams and technical teams to determine the most impactful paths to market with new product releases.
• Become a subject matter expert of access control and intercom portfolio’s, using that expertise to design thoughtful product messaging and positioning.
• Generate awareness and demand for Axis’ products via campaigns and product launch plans.
• Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans.
• Connect marketing strategies directly into short-term and long-term company goals & objectives.
• Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans.
• Coordinate internally on long-term strategic direction of access control and intercoms, identifying marketing impacts to support portfolio growth.
• Evaluate competitor marketing to influence current and future marketing strategies.

Benefits

• Inspire you to grow and develop through employer-offered training as well as tuition reimbursement
• Take care of more than just the ‘work you’, but rather the ‘whole you’ through our health, dental, vision, and fitness/health and wellness programs
• Support parents and children through paid parental leave and help alleviate costs through a dependent care reimbursement account
• Encourage work/life balance with generous vacation benefit, plus a 3-week sabbatical on your 5-year anniversary (and every 5 years after!)
• Help prepare for your life after retirement through our 401(k) program and employer matching

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees