Product Marketing Manager

Chronograph•New York, NY

5d•$140,000 - $160,000•Hybrid

About The Position

Chronograph was founded to bring next-generation technology to private capital markets. Through our suite of cloud-based analytics and data management solutions, we help many of the world’s largest and most sophisticated venture capital, private equity, and credit funds understand their investment performance in unprecedented detail, with over $20 trillion of AUM monitored via our solution suite. At Chronograph, we get to go “behind the scenes” and work directly with investors who are driving some of the most impactful changes across high growth start-ups, global infrastructure and renewable energy, growth equity, and all other private capital strategies. The firm is backed by The Carlyle Group, Nasdaq Inc., and Summit Partners, and has seen continuous rapid growth since its founding in 2016. This position will report to the Head of Marketing but partner with senior stakeholders across the organization to define and implement our product marketing strategy, with a focus on increasing awareness and adoption of new features, incorporating scalable marketing frameworks into our product development processes, and finding unique ways to nurture the Chronograph user community through forums, events and other channels. This is an exceptional opportunity for a driven, detail-oriented top performer to become directly engaged with several of the world’s most sophisticated private equity investors and produce an immediate impact within a globally-focused financial technology firm.

Requirements

At least two (2) years developing and managing product marketing strategies in an enterprise or B2B software context, and at least four (4) years total marketing experience in any capacity
An authentic voice, and an ability to articulate the business value of new features in simple, compelling terms to both technical and non-technical audiences
Experience in presentation and sales collateral building
Experience with community building and increasing user engagement through forums, webinars, and other mediums
Experience managing bulk client communications, including newsletters, product announcements, roadmap updates, or other related outreach, at scale
Experience with digital adoption platforms or similar tools to build in-app tours, guides, and notifications for different user segments
Comfort in pushing boundaries, taking risks, and validating different hypotheses as we build out our product marketing function
Comfort in contributing to user guides, training materials, and explainer videos to increase user education and awareness of our products
Familiarity with common marketing tools, including Hubspot

Responsibilities

Develop and implement an omni-channel strategy to drive awareness, excitement, and adoption of new features as they are released
Articulate the business impact of individual features to our user base via targeted collateral, newsletters, digital adoption platforms, and other tools on an ongoing basis
Support in embedding scalable marketing frameworks into our product development processes, including digital adoption products
Support customer communications and partner with other stakeholders to execute, such as major product announcements or roadmap webinars
Develop and refine Chronograph’s product positioning, messaging frameworks, and value propositions
Empower and support customer advocates with resources that help them optimize their use of our products, and encourages them to consider new use cases
Support creative strategies to leverage the unique engagement of the Chronograph user community, through community forums, webinars, events, and other channels
Build out and keep current a map of Chronograph ICPs and personas to support marketing, sales, and account management needs