Product Marketing Manager
About The Position
Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them. In the Product Marketing Manager position, you’ll lead go-to-market strategy and commercial growth for an assigned product portfolio and market segment. You’ll develop product positioning and go-to-market strategies that accelerate adoption, growth, and customer value across innovative technology solutions. This role blends strategy and execution to bring innovative, technology-enabled solutions to market and drive measurable business impact.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 8–10 years of experience in product marketing, segment marketing, go-to-market strategy, business development, or related roles.
- Strong strategic, analytical, and communication skills with experience developing commercialization strategies that drive customer adoption and business growth.
Nice To Haves
- Experience marketing technology, digital, smart, connected, or innovation-driven products preferred.
- Experience within healthcare, senior living, SaaS, IoT, or technology-enabled solution environments preferred.
- Experience supporting product launches, lifecycle marketing, and customer adoption strategies in evolving markets preferred.
- MBA or advanced business-related degree preferred.
Responsibilities
- Develops and executes integrated launch and lifecycle marketing strategies that drive awareness, adoption, retention, and revenue growth.
- Translates technical capabilities into differentiated customer value propositions and compelling market narratives.
- Analyzes customer feedback, market trends, competitive intelligence, and performance metrics to identify opportunities and inform strategic decisions.
- Creates tools, training, and enablement resources that improve sales effectiveness, customer engagement, and market expansion.
- Lead marketing strategy for an assigned product portfolio and market segment, including positioning, messaging, audience targeting, growth priorities, and performance goals.
- Identify market opportunities, customer needs, and growth strategies that support business expansion.
- Conduct market research, customer interviews, and competitive analysis to inform product strategy and commercialization priorities.
- Monitor adoption, retention, campaign performance, and revenue metrics to optimize growth strategies and improve business outcomes.
- Represent Marketing in strategic planning discussions related to innovation, growth initiatives, and market expansion opportunities.
- Develop and execute go-to-market strategies in partnership with Product Management, Sales, Customer Success, and Marketing teams to drive adoption and growth.
- Develop compelling positioning, messaging, and enablement materials that communicate customer value and support commercial growth.
Benefits
- Generous benefit package available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
