Product Marketing Manager / Sr. Product Marketing Manager

Verkada•San Mateo, CA

6h•Onsite

About The Position

Verkada is looking for a Product Marketing Manager to manage one or more of our core product lines. As a Product Marketing Manager, you will be responsible for overseeing new launches and ensuring their success in the market. In addition to leading launches, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. We are committed to a thriving in-office culture. This position will be based in-person at our HQ in San Mateo, CA.

Requirements

2-5+ years of product marketing or related experience in B2B SaaS or IoT
Ideal candidates have experience developing positioning and messaging across a portfolio of products
Self-directed and able to operate independently in a fast-paced environment
Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
Willingness to travel domestically for events and conferences
Bachelor’s degree required
Must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Nice To Haves

MBA preferred or graduating from an accredited MBA program in 2026

Responsibilities

Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (videos, webinars, thought leadership, email nurture, etc).
Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.

Benefits

Comprehensive wellness perks, benefits, and resources
Healthcare programs that can be tailored to meet the personal health and financial well-being needs
Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions
Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits