Product Marketing Manager

Land Technologies Ltd.

4d•Remote

About The Position

We're looking for a Product Marketing Manager to own the narrative between our product and our market. You'll translate LandTech's platform capabilities into sharp, commercially compelling positioning that wins customers, enables our sales team, and drives adoption across our user base. Working closely with Product, Commercial, and Marketing, you'll make sure every feature we ship lands with impact, and every customer understands the value they're getting. This is a role for someone who's done the work, knows what great product marketing looks like in a B2B SaaS environment, and wants to shape a category they can genuinely influence.

Requirements

3–5 years of product marketing experience in B2B SaaS (PropTech, LegalTech, or data intelligence backgrounds particularly relevant)
Demonstrable experience owning end-to-end go-to-market for product launches, not just contributing to them
Strong sales enablement track record; you've built materials that sales teams actually use
Excellent written communicator — you can write for a technical expert and a non-technical buyer in the same week
Experience supporting or building PLG programmes, understanding how product usage data, lifecycle triggers, and self-serve motions connect to revenue
Comfortable working with qualitative and quantitative data to inform positioning decisions
Comfortable producing customer-facing communications including onboarding emails, in-app messaging, and help centre content
HubSpot experience is a plus.
Familiarity with lifecycle workflows, email campaigns, and contact management will help you hit the ground running
Familiarity with the UK planning or property development landscape is a plus, not a requirement

Nice To Haves

Experience with in-app messaging or customer communication platforms (e.g. Intercom, Pendo, Appcues) is a plus — hands-on experience maintaining a knowledge base or self-serve resource particularly welcome

Responsibilities

Own positioning, messaging, and narrative for our platform and its product lines: LandInsight, LandAI, LandAction, and LandFund
Lead go-to-market strategy for new feature launches and product updates, working closely with Product and Commercial
Build and maintain sales enablement collateral (battlecards, pitch decks, objection handling guides, and competitive intelligence) so the sales team can win more confidently
Define and articulate customer personas and ICP for the UK and US markets, keeping positioning sharp as the product evolves
Own the case study and customer advocacy programme, identifying, developing, and publishing stories that prove value at every stage of the funnel
Drive product adoption through targeted communications and lifecycle campaigns in partnership with the Growth team
Monitor the competitive landscape and translate findings into actionable positioning decisions
Be the internal voice of the customer, bringing market insight into product and commercial conversations