Product Marketing Manager

TEKsystems•Bedford, MA

4d•$40 - $44•Onsite

About The Position

Seeking a Global Product Marketing Manager who is passionate about understanding consumers—what motivates them and how they connect with products. In this highly visible role, you will lead the development and execution of global go to market strategies rooted in deep consumer insights. We are looking for a collaborative, relationship driven partner who thrives in a cross functional environment. The ideal candidate is a dynamic and organized self starter with strong product marketing expertise, exceptional communication ability, creative problem solving skills, and a high degree of ownership. As a key member of the Global Product Marketing Team, you will drive both new and sustaining global launch activities that bring our innovations to life.

Requirements

consumer product marketing strategy
go-to-market activities
go-to-market strategies
product positioning
messaging
launch materials
creative briefs
product strategy
product messaging and claims
project workflows
project timelines
product roadmap

Responsibilities

Bring consumer product marketing strategy to life across all customer touchpoints.
Support global go-to-market activities in close partnership with the Go-to-Market Analyst and cross-functional teams.
Develop and execute go-to-market strategies, product positioning, messaging, launch materials, and creative briefs—ensuring consistency across the customer journey, product strategy, and master brand.
Review and provide feedback on all messaging and creative assets to ensure alignment with overall product strategy.
Partner with the Consumer Insights team to initiate and evaluate positioning and messaging research within a competitive context.
Define product messaging and claims, working closely with Legal to ensure accuracy and substantiation.
Manage day-to-day project workflows, creating and maintaining detailed project timelines.
Collaborate with Global Sales teams to gain alignment on customer-facing assets and messaging.
Understand the product roadmap and work closely with Product Management to articulate key consumer benefits.