Product Marketing Manager

Crux

8d•Remote

About The Position

Crux is hiring a senior product marketing manager to help scale the product marketing function at Crux. Reporting to the senior director of product marketing, this role will be the second product marketer at the company and a key partner in shaping how we bring products and services to market. You will work at the intersection of product, commercial, and marketing teams to develop positioning, lead go-to-market strategy, and translate customer and market insights into clear narratives that drive product adoption and commercial success. This role will partner closely with cross-functional product squads and commercial teams to support launches, messaging, and enablement across a multi-product platform. As the product marketing function evolves, this role will also develop deep expertise in one of the core customer personas Crux serves — helping shape how we position products and bring solutions to market for that audience.

Requirements

5-7 years of B2B product marketing experience in a startup or high-growth environment.
Professional experience in financial services.
Experience supporting multi-product organizations with multiple buyer personas.
Demonstrated ability to translate complex financial or technical concepts into clear messaging.
Experience developing sales enablement materials that support customer-facing teams.
Excellent written and verbal communication skills, with the presence and clarity to communicate effectively with cross-functional teams and senior leadership.
Analytical and structured thinker who applies first-principles reasoning to complex problems and translates insights into clear positioning and go-to-market strategy.

Responsibilities

Lead go-to-market initiatives: Own go-to-market planning and execution for new products, services, and features. Define launch narratives, audiences, and success metrics in partnership with product, commercial, and growth teams.
Build positioning and messaging: Develop clear, differentiated positioning and value propositions that communicate the value of Crux’s products to multiple audiences across the capital ecosystem.
Translate customer and market insight into differentiated strategies: Work closely with product, market intelligence, and commercial teams to synthesize customer feedback, market dynamics, and competitive signals into actionable product marketing strategies.
Enable commercial teams: Equip commercial teams with clear product narratives and enablement resources including pitch decks, battlecards, and training materials.
Develop persona expertise: Build deep understanding of one of the core customer segments Crux serves, including their priorities, workflows, and decision drivers. Use these insights to strengthen positioning, messaging, and go-to-market strategies.
Partner across teams: Serve as the product marketing partner for specific product areas and cross-functional squads, ensuring launches, messaging, and commercial narratives align with customer needs.