Product Marketing Manager

Knit•New York, NY

6h•$110,000 - $135,000•Hybrid

About The Position

Knit is seeking a Product Marketing Manager to collaborate with the Director of Product Marketing. This role is crucial during a period of rapid growth, where the product is evolving, the sales team is scaling, and the go-to-market (GTM) strategy is maturing. The Product Marketing function will significantly influence the company's trajectory, establishing the foundation for the GTM machine. This is a hands-on execution role with significant ownership, responsible for translating product positioning and messaging into the necessary infrastructure, programs, and enablement to drive sales and keep the sales team proficient. The position encompasses both product launches and sales enablement, offering comprehensive GTM experience and the opportunity to deepen Product Marketing expertise. As an AI-native company, fluency in AI is expected, including its use in daily work and the development of lightweight workflows, integrations, and automations to scale output and maintain current systems.

Requirements

3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company.
Experience owning launch execution, including coordinating cross-functional stakeholders, hitting deadlines, and delivering the right message to the right audience.
Experience building or contributing to sales enablement programs, and comfort presenting and facilitating in front of a sales team.
AI fluent: daily use of AI tools to enhance work quality and speed, and comfort building lightweight workflows, integrations, and automations.
Strong writing and storytelling skills, with the ability to clarify complex product concepts for a non-technical sales audience.
Systems thinking approach, focusing on building scalable and self-maintaining assets rather than those requiring constant manual updates.
Highly organized and proactive about process; ability to identify and address needs without explicit direction.
Ability to work effectively with a manager who sets direction and trusts for execution, without requiring constant decision-making.
Effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority.

Nice To Haves

Experience in market research, insights, or adjacent data/analytics industries.
Familiarity with AI-powered products or platforms.
Experience in a high-growth startup where the GTM function was still being built.

Responsibilities

Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it
Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content
Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently
Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell
Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents