Product Marketing Manager

Nexxen•New York, NY

11d•Hybrid

About The Position

Nexxen is seeking a Product Marketing Manager to help drive go-to-market strategies for our growing suite of programmatic advertising solutions. Reporting to the Senior Director of Product Marketing, this person will be responsible for driving Product Marketing related activities across Nexxen’s unified platform including crafting differentiated positioning and messaging and bringing new products, partners and features to market, creating marketing collateral and GTM enablement. This candidate will display the ability to respond quickly to changing business needs, priorities, and timelines. Must communicate clearly, concisely, and consistently. This role will be based in the New York office. Our team follows a hybrid schedule working in-office three days a week and remotely for the rest. Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are.

Requirements

BA/BS in Business, Marketing or equivalent training or experience
3 years in media, marketing or digital advertising
2+ years of experience in a Product and/or Marketing role in a start-up, media, tech, or advertising environment
Ability to translate complex capabilities and ever-evolving ecosystems into clear, differentiated offerings
Strong written, oral and presentation skills, including (but not limited to): trainings, RFI’s, RFP’s, development and delivery of presentations (and other sales materials) and client communications
Effective project management with global, cross-functional groups and stakeholders including senior-level executives
Passion for innovation and solid understanding of advertising technologies, products, and business trends
Able to quickly respond to changing business needs, priorities and timelines
Curious, analytical, and data-driven
Structured and strategic thinker
Great focus and attention to detail
Ability to multi-task efficiently

Nice To Haves

1+ years of experience working in Ad Tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus

Responsibilities

Manage the go-to-market strategy for product launches across Nexxen’s unified technology platform including product positioning, messaging, differentiators, packaging, competitive research and pricing.
Drive connection between new products and partners and our Nexxen activation platforms (DSP or SSP) to ensure customer requirements and use cases are met.
Spearhead the beta test process with Product (if relevant), internal users, and clients.
Drive internal and external collateral development, training, customer communication and external messaging.
Collaborate with cross-functional team members including Design, Product, Sales, Ops and Marketing to garner alignment and deliver successful product launches.
Be a subject matter expert. Provide sales support for RFPs/RFIs, respond to questions about products/solutions, client meetings, and thought leadership.
Measure post product launch adoption and success.