Product Marketing Manager

Clarvos LLC

4d•Remote

About The Position

Clarvos is an advanced advertising technology platform helping brands, agencies, and media companies activate, optimize, and measure advertising performance across digital channels. Our platform enables data-driven targeting, campaign orchestration, and analytics that drive measurable outcomes for modern marketers. We are building the next generation of AdTech infrastructure and are looking for a Product Marketing Manager to help define how our products go to market, articulate their value, and drive adoption across customers and partners. The Product Marketing Manager will own the go-to-market strategy, positioning, and messaging for the Clarvos platform and its core capabilities. This role sits at the intersection of product, marketing, and sales, translating product innovation into compelling narratives that resonate with agencies, brands, and media buyers. Product marketing bridges the gap between product strategy and market demand by shaping messaging, defining target segments, and enabling sales teams to effectively position the platform. The ideal candidate has experience in AdTech, MarTech, programmatic, or data platforms and can translate complex technical capabilities into clear value for customers.

Requirements

4–8+ years’ experience in product marketing, solutions marketing, or product strategy.
Experience in AdTech, MarTech, programmatic advertising, or marketing platforms.
Strong understanding of: Programmatic advertising Identity & data ecosystems dDgital measurement and attribution
Experience launching SaaS or technology products with a clear GTM strategy.
Exceptional storytelling and product positioning skills.
Experience working with DSPs, CDPs, clean rooms, measurement platforms, or identity solutions.
Background supporting enterprise B2B sales teams.
Familiarity with agencies, brands, and media buying workflows.
Startup or high-growth tech experience.

Responsibilities

Develop and execute end-to-end GTM strategies for new product launches, features, and platform capabilities.
Define target audiences, buyer personas, and key vertical opportunities.
Work cross-functionally with Product, Sales, and Marketing to align launch plans and messaging.
Build launch frameworks, timelines, and internal enablement programs.
Define and maintain product positioning, messaging frameworks, and value propositions for Clarvos solutions.
Translate complex AdTech capabilities (data activation, identity, measurement, optimization) into clear customer benefits.
Develop product narratives tailored for brands, agencies, and publishers.
Conduct research on the AdTech ecosystem including DSPs, CDPs, measurement platforms, and identity solutions.
Monitor competitive landscape and produce battlecards and positioning guidance.
Identify emerging industry trends across programmatic, privacy, identity, and AI-driven advertising.
Create sales enablement materials including: Pitch decks Product one-pagers Case studies Competitive battlecards Solution briefs
Train sales and partner teams on Clarvos messaging, product capabilities, and use cases.
Support enterprise deals with product storytelling and positioning.
Work with the marketing team to develop high-impact product content including: Blog posts Product announcements Webinars Industry insights Customer stories
Support thought leadership around the future of data-driven advertising and marketing technology.
Gather feedback from customers, prospects, and internal teams to inform product roadmap and messaging.
Partner with Product Management to ensure market needs are reflected in product development.