Product Marketing Manager

Cloudforce • National Harbor, MD

13h • Hybrid

About The Position

Cloudforce is looking for our first dedicated product marketing hire. This role will own messaging and positioning, sales enablement, go-to-market execution, and competitive intelligence — working at the intersection of product, sales, and marketing in a company that is quickly evolving. This is a rare opportunity to shape a product marketing function from the ground up at a company with real traction, a differentiated product, and a market that is ready. The foundation is already well underway. What does not yet exist is the operational product marketing function that turns that foundation into a repeatable, scalable motion. That is what this role builds.

Requirements

• 4–7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement.
• Experience building or significantly expanding a product marketing function.
• Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

• Experience in a highly regulated vertical — higher education, healthcare, state and local government, or financial services.
• Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about.
• Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion.
• Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks.
• Experience with HubSpot, competitive intelligence programs, and win/loss analysis.

Responsibilities

• Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop.
• Build and maintain the sales enablement materials the nebulaONE® buying motion requires — persona-specific one-pagers, competitive battlecards, use case decks, ROI frameworks, and procurement readiness packages. The measure of success is not assets produced — it is assets used.
• Lead the go-to-market process for new nebulaONE® features and capabilities — from positioning and messaging through launch assets and sales enablement. Translate product capabilities into customer outcomes. Coordinate launches across product, sales, marketing, and the Microsoft partnership.
• Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE® is differentiated and where it is vulnerable. Keep the ICP and buying committee frameworks current as market intelligence and sales experience refine the picture.
• Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data. Build a customer reference program. Feed insights back into the product roadmap and messaging framework.
• Serve as the primary owner of Cloudforce's internal messaging and positioning agent — a purpose-built nebulaONE® agent that reviews content against the approved framework, generates persona-specific variants, and surfaces messaging drift. This is both an operational tool and a live proof-of-concept for what the product does.

Benefits

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays
• 401K savings plan
• Education reimbursement
• Friday lunch on us — every week
• Personalized professional growth plan
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees