Product Marketing Manager

Protolabs•Maple Plain, MN

1d•Hybrid

About The Position

Join Protolabs as a Product Marketing Manager in Maple Plain, MN. This fixed hybrid role (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) involves shaping messaging and positioning for exciting offerings, turning breakthrough ideas into real impact. You will work in a highly matrix environment, collaborating cross-functionally with marketing, product management, sales, engineering, and customer service to develop marketing strategies that drive revenue growth for Protolabs’ digital manufacturing services in the Americas.

Requirements

3+ years of product marketing experience with 5+ years of marketing experience
Bachelor’s Degree in Business/Marketing, MBA preferred
B2B, B2C and/or e-Commerce experience highly desired
Proficient in all Microsoft Office tools and Salesforce/CRM
Proven track record of developing effective marketing strategies and on-point messaging and positioning.
Keen focus on customer-centric and data-driven approach to problem solving
Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
High levels of curiosity and desire to learn more
Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
Must be a U.S. Citizen, lawful permanent resident (green card holder) or foreign national granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

Responsibilities

Partner closely with product management and marketing leadership to define and execute go-to-market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go-to-market planning.
Own service-level messaging and value proposition development, clearly differentiating Protolabs’ capabilities and reinforcing market leadership.
Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
Collaborate cross-functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
Map and document the end-to-end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
Drive alignment across sales, product management, and cross-functional stakeholders to achieve upper-funnel performance metrics, including leads, uploads, and quote generation.
Participate in cross-functional demand planning to support forecast accuracy and revenue targets.
Perform additional related responsibilities as required.