Product Manager

RyderCoral Gables, FL
Hybrid

About The Position

The Product Marketing Manager will own positioning, messaging, and narrative for RyderShare. This role will shape how we articulate product value to the market, support launches and revenue enablement to ensure our external messaging and documentation reflect a cohesive product story. This is a high-ownership role at the intersection of Product, Sales, and Customer Success. Writing, documentation, and visual assets are execution tools - but the core responsibility is strategic product translation and market-facing clarity. This is a hybrid role that blends product positioning and go-to-market support, knowledge base / help center documentation, and visual content creation for customer and internal enablement.

Requirements

  • Bachelor's Degree in Marketing, Communication, Advertising
  • 5 years or more in 5+ years in Product Marketing, Technical Content, or hybrid PMM roles.
  • 5 years or more in Exp partnering directly with PMs & Engineering to shape messaging.
  • 5 years or more in B2B SaaS or technology-enabled platform experience.
  • Comfortable in Figma, Canva, Adobe, and PowerPoint.

Responsibilities

  • Own RyderShare positioning framework and messaging pillars across customer segments and use cases.
  • Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.
  • Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).
  • Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates
  • Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.
  • Deliver training sessions and onboarding content for Sales and Customer Success Teams.
  • Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.
  • Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.
  • Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.
  • Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and “definition of done” for docs tied to releases
  • Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.
  • Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts).
  • Produce reusable templates for decks/docs and help maintain a consistent visual identity.
  • Support basic multimedia content needs (e.g., storyboard support, scripts, or copy for product overview videos).
  • Ensure adherence to SLAs and participate in reporting metrics for ticket performance and resolution trends.
  • Perform other duties as assigned

Benefits

  • medical
  • prescription
  • dental
  • vision
  • life insurance
  • disability insurance
  • vacation
  • illness
  • bereavement
  • family and parental leave
  • 401(k) retirement savings plan
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