Product Marketing Manager

Stepful•New York, NY

9d•$140,000 - $170,000

About The Position

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most. The Opportunity: Stepful’s enterprise go-to-market motion is maturing rapidly, and we need a Product Marketing Manager who can bring rigor and clarity to how we position, launch, and enable sales around our growing portfolio of B2B products. This is a high-ownership, high-visibility role sitting at the intersection of product, sales, and marketing with direct impact on how clinical and workforce buyers understand and choose Stepful. You’ll develop a deep point of view on our buyers (CNOs, CHROs, workforce leaders, and CEOs) and translate that understanding into messaging, collateral, competitive positioning, and product-launch infrastructure that equip our sales team to win. This is a net-new role reporting to our VP of B2B Marketing.

Requirements

7+ years of experience in B2B product marketing, ideally at a growth-stage company
A strong, well-developed point of view on what great product marketing looks like—and the ability to execute it
Proven track record of owning messaging, positioning, and launch execution end-to-end
Comfort working across product, sales, and marketing functions. You’re as comfortable in a sales enablement session as you are in a product roadmap review
Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact
Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team
Scrappy, ownership-oriented mindset. You don’t wait for perfect conditions to ship

Nice To Haves

Experience in HealthTech or EdTech
Experience marketing to clinical or workforce buyers (CNOs, CHROs, VP-level health system leaders)
Experience building a PMM function or practice from scratch at a growth-stage company

Responsibilities

Develop a clear, research-backed point of view on the buying journey and key personas (CNOs, CHROs, Workforce leaders, CEOs) that guides messaging across every channel
Audit existing messaging across the website, sales decks, one-pagers, and other collateral, and ship updated materials with cleaner, more impactful, and consistent positioning
Own naming and positioning for B2B product features and components as our product suite expands
Partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches
Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release
Build and maintain core sales enablement materials—battlecards, objection-handling guides, competitive positioning—that allow AEs to bring our positioning to market effectively
Produce client case studies that demonstrate Stepful’s impact and give sales credible proof points for the field
Develop thought leadership that supports branding and demand generation goals
Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves