Product Marketing Manager

Perchwell•New York, NY

4d•$130,000 - $150,000

About The Position

Perchwell is hiring a hands-on Product Marketing Manager to bring its real estate listings platform to market. Reporting to the Product Marketing Lead, this role shapes product positioning and messaging, executes continuous product releases and multi-month MLS customer conversions, and builds repeatable launch systems that allow a small team to keep pace with product development. The position combines strong writing, product judgment, cross-functional coordination, and an interest in building the marketing function as Perchwell grows. Product releases reach all customers at once and happen continuously. The Product Marketing Manager will develop accurate, audience-specific messaging and adoption-focused assets, and will grow into owning the product launch process end to end—from roadmap conversations through go-live and post-launch adoption reviews. For MLS conversions, the role will create communication plans with MLS partners and Perchwell's Customer Success team, develop member communications, and apply lessons learned to future launches. The role also supports a systematic, AI-enabled marketing team by extending shared skills, knowledge, and workflows. The Product Marketing Manager will build and maintain AI-supported systems and templates for recurring work, and use AI for research and production, including competitive scans, transcript review, drafting, and voice checks. The position requires working with Product, Customer Success, implementation, MLS leadership and staff, and other teams. Willingness to travel is required.

Requirements

At least 3 years of professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company, owning launches, campaigns, or a content program end to end.
Clear, demonstrable writing ability.
Ability to structure and coordinate cross-functional work, manage checklists and inputs, and meet deadlines across multiple projects.
Comfort working directly with customers.
Interest in understanding how real estate agents, brokers, and MLSs work, and ability to learn a technical product quickly.
Ability to work effectively with Product, Sales, Customer Success, and Design, and proactively keep stakeholders informed.
Daily use of AI tools and experience turning at least one recurring task into a system used by others.
Ability to take projects from idea through execution and iteration without close management.
Willingness to seek and apply feedback.
Willingness to travel.
Authorization to work in the U.S.

Nice To Haves

Real estate or proptech experience.

Responsibilities

Run the launch cadence for each product release, including briefs, asset checklists, timelines, and go-live coordination; track and follow up on Product and Customer Success inputs.
Write positioning and messaging for product areas including Search and Add/Edit, Client Collaboration, Reports and Analytics, Admin, and Mobile, and maintain the messaging source of truth.
Produce launch assets, including release messaging, help center articles and updates, Intercom macros, MLS staff enablement briefs, member emails, What's New entries, and in-app messages.
Translate technical capabilities into clear benefits for agents, MLS administrators, and MLS executives.
Keep product pages, one-pagers, and demo-deck sections current as the product changes.
Own member-facing communication plans for MLS conversions, from announcement through parallel periods, training cohorts, cutover, and the first months afterward.
Develop adoption campaigns and materials, including announcement and reminder emails, newsletter sections, training invitations, town hall materials, FAQs, support Q&A documents, and creative campaigns.
Work with MLS leadership and staff, Perchwell Customer Success, and the implementation team to execute customer launches.
Track adoption during launches and apply lessons learned to future launches.
Partner with Customer Success to capture testimonials and case studies for Sales enablement and marketing materials.
Build and maintain AI skills and templates for recurring marketing work.
Manage the launch calendar, cross-functional inputs, and post-launch reviews as repeatable processes, improving them after each launch.
Use AI for research and production tasks such as competitive scans, customer transcript review, first drafts, and checks against the company's voice.

Benefits

Flexible PTO
10 paid company holidays
401(k) with company match
Medical, dental, and vision plans
HSA and FSA options
Commuter benefits
Parental leave
Annual company-wide onsite or offsite
Soho, Manhattan office with stocked kitchen, catered breakfast and lunch once per week, happy hours, and meet-ups
Company equity