Product Marketing Manager

Urban Ridge Supplies•New York, NY

7d•$120,000 - $140,000•Hybrid

About The Position

As a Product Marketing Manager at VTS, you will shape how the commercial real estate industry understands VTS’s platform and products. You will own go-to-market work for the property management product while also driving platform-level initiatives, including competitive intelligence, customer insights, demos, and persona and segment strategy. The role works closely with Product, Sales, Customer Success, Design, and Growth to bring market and customer insight into product decisions and create stories and tools that resonate with customers. This is a hands-on role with significant ownership. You will help build and define the processes that Product Marketing uses as VTS grows. The position is based in New York, NY, and requires working from the office four days per week.

Requirements

At least 3 years of hands-on B2B product marketing experience, with a track record of successful launches, sales enablement, and product adoption.
Expertise in positioning and messaging, and translating them into sales and customer-facing assets.
High agency and comfort with ambiguity, including quickly building an initial version, testing it, making tradeoffs, and iterating.
Strong operational instincts, with the ability to think in systems and repeatable frameworks and create structure where none exists.
Ability to influence at every level and present confidently to executives, sales teams, and customers.
Ability to distill complex technical concepts into clear, compelling narratives.
Experience developing customer content programs, such as case studies, testimonials, and advocacy.
An AI-native working style, using AI tools regularly for research, analysis, drafting, and operations, and having a point of view on their effective use.

Nice To Haves

Experience with product-led growth motions.
Brand development experience.
Strong design instincts and taste, with the ability to communicate with designers and recognize good design.
Background in commercial real estate, proptech, or vertical SaaS.

Responsibilities

Own product launches end to end, partnering with Product from early roadmap conversations through release; run launch meetings, determine release readiness, maintain the launch calendar, and coordinate post-launch momentum with Growth.
Develop differentiated product positioning and messaging across products, personas, and segments, informed by market and competitive intelligence.
Enable the go-to-market organization by creating sales artifacts, presentations, and demos, and by delivering training for Sales and Customer Success.
Lead competitive and customer intelligence efforts, monitoring the commercial real estate technology and AI landscape and systematically analyzing sources such as Gong calls and customer conversations to inform positioning and product strategy.
Develop customer-facing collateral, case studies, and customer stories in partnership with Content and Design.
Define and refine personas and segmentation, and help teams across the company apply them.
Collaborate with Product, Sales, Customer Success, Design, and Growth to support cohesive execution.
Help build and define Product Marketing processes as VTS grows.