Product Marketing Manager IV - Privacy and Trust

Linda Werner & Associates

5d•Remote

About The Position

We are seeking an experienced Product Marketing Manager to lead marketing strategy for complex product areas centered on privacy, responsibility, data ethics, and trust and safety. This role requires a strategic product marketer who can navigate policy driven environments, translate highly technical concepts into compelling narratives, and independently drive initiatives across Product, Policy, Legal, Communications, and Engineering teams. The ideal candidate brings strong experience developing go to market strategies, positioning and messaging, and strategic frameworks for products operating in highly regulated or sensitive environments. This person will also use regulatory developments, competitive intelligence, and market insights to help influence product and marketing direction.

Requirements

8+ years of product marketing experience
Background in privacy, responsibility, data ethics, or trust and safety
Demonstrated experience developing and executing go to market strategies for complex products
Experience positioning and messaging products within highly regulated or sensitive environments
Ability to translate technical privacy and responsibility concepts into clear audience appropriate narratives
Strong cross functional leadership experience across Product, Policy, Legal, Communications, and Engineering
Strategic thinker with experience creating frameworks and roadmaps to coordinate multiple workstreams
Strong ability to analyze regulatory changes, competitive intelligence, and market insights
Excellent stakeholder management and consensus building skills
Experience developing and presenting recommendations to executive audiences
BA or BS degree required

Nice To Haves

Experience within the advertising or digital marketing ecosystem, particularly signal loss, measurement, or privacy enhancing technologies
Familiarity with global privacy regulations, including GDPR, CCPA, and the Digital Services Act
B2B product marketing experience targeting advertisers or partners around data use, transparency, and responsible practices
Experience proactively bringing together teams with adjacent or overlapping responsibilities
Crisis communications or reputation management experience related to privacy or trust issues
Experience leveraging AI tools to improve marketing efficiency and scale output

Responsibilities

Develop and execute go to market strategies for complex, policy driven product areas
Create clear and compelling positioning and messaging around privacy, responsibility, data practices, transparency, consent, and responsible AI
Translate complex technical and policy concepts for diverse audiences, including advertisers, developers, regulators, partners, and consumers
Independently lead cross functional marketing initiatives in partnership with Product, Policy, Legal, Communications, and Engineering
Establish near term marketing direction through strategic frameworks and roadmaps
Synthesize competitive intelligence, regulatory developments, and market insights to inform product direction and marketing strategy
Build alignment across teams, manage dependencies, and drive initiatives forward in environments with moderate ambiguity
Develop executive level presentations and strategic recommendations