Marketing Manager IV

INSPYR Solutions•Kalaheo, HI

2d•Remote

About The Position

The Marketing Operations Manager owns the systems, standards, frameworks, and workflows that allow messaging and positioning to scale consistently across a large, matrixed marketing organization. The role translates high-level positioning strategy into repeatable messaging frameworks, templates, enablement resources, and measurement systems rather than personally creating campaigns or content. The manager builds and maintains the organization's messaging infrastructure and single source of truth, including documentation structures, tagging conventions, governance, versioning, and reusable components. The role designs scalable go-to-market enablement systems that marketing teams can reuse across portfolios, audiences, channels, and markets; defines success metrics around adoption, reuse, message clarity, and consistency; and uses insights to continuously improve the system. It also builds AI-enabled or AI-ready marketing workflows that increase speed and consistency while maintaining messaging guardrails, quality, and brand standards.

Requirements

Strong marketing systems or marketing operations experience.
Proven experience building scalable frameworks, processes, standards, or messaging systems rather than simply executing campaigns.
Strong systems thinking and framework design capabilities.
Experience partnering with engineering or technical teams to build systems or solutions.
Ability to influence without direct authority across large cross-functional organizations.
Experience defining success metrics or KPIs and using data to drive continuous improvement.
Practical experience using AI to improve scale, consistency, and efficiency in marketing workflows.
Experience translating abstract marketing or positioning strategy into repeatable, operational guidance.

Nice To Haves

Strong cross-functional communication.
Collaboration and stakeholder management skills.
Influence without authority.
Adaptability and problem-solving skills.
Empathy and openness to feedback.
Technical or engineering background with a transition into marketing.
Experience with messaging governance, documentation lifecycle, or enablement platforms.
Experience supporting go-to-market or product marketing organizations.

Responsibilities

Own systems, standards, frameworks, and workflows that enable messaging and positioning to scale consistently across a large, matrixed marketing organization.
Translate high-level positioning strategy into repeatable messaging frameworks, templates, enablement resources, and measurement systems.
Build and manage messaging infrastructure and a single source of truth, including documentation structures, tagging conventions, governance, versioning, and reusable components.
Design scalable go-to-market enablement systems that marketing teams can reuse across portfolios, audiences, channels, and markets.
Define success metrics for adoption, reuse, message clarity, and consistency, and use insights to continuously improve the system.
Build AI-enabled or AI-ready marketing workflows that improve speed and consistency while maintaining messaging guardrails, quality, and brand standards.
Partner with engineering or technical teams to build systems or solutions.
Influence stakeholders across large cross-functional organizations without direct authority.