Marketing Manager IV- #26-20240

USTech Solutions•Kalaheo, HI

About The Position

The Marketing Manager owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization. The role translates positioning strategy into durable, reusable, AI-enabled messaging frameworks, enablement resources, and measurement systems, without owning the strategy or producing the content itself. It partners with positioning strategy leads and cross-functional teams to help make messaging practical, repeatable, measurable, and consistently adopted across teams, channels, and AI-powered tools. The role is a strategic enabler within GBM, focused on messaging infrastructure, AI-enabled scale, and cross-functional adoption. It is not a content or asset production, campaign, launch, activation, data science, or reporting role. Success means teams reuse messaging and enablement resources, apply fixed-versus-flexible guidance consistently, use AI safely and effectively, and improve systems based on clear measures of what is working.

Requirements

Strong systems thinking, framework design, and pattern-recognition skills.
Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations.
Ability to translate abstract strategy into practical, repeatable guidance.
Comfort influencing without direct authority across cross-functional teams.
Experience defining success metrics and using data to drive continuous improvement.
Fluency using AI to accelerate scale and consistency.

Responsibilities

Own the structure, templates, and lifecycle of core messaging documents used as single sources of truth for communications.
Define standard messaging components, metadata, and tagging conventions that reflect strategic positioning decisions.
Ensure messaging documentation is modular, reusable, and structured for AI integration.
Partner with strategy leads to ensure documentation reflects positioning intent.
Operationalize guidance on which messaging is fixed and which can be adapted, helping teams tailor it without diluting strategic intent.
Design and standardize go-to-market enablement packages for product portfolios, brand stories, and tentpole moments.
Define enablement package components, when packages are required or optional, and how downstream marketing and audience teams should adapt them.
Ensure enablement resources are modular, reusable across teams and markets, and structured for AI-assisted workflows.
Partner with marketing and audience teams on adoption of enablement resources, rather than production.
Define success metrics for positioning reach, adoption, and effectiveness, and recommend measurement methods and benchmarks.
Establish lightweight tracking mechanisms with Analytics and Operations teams.
Use insights to identify gaps or overproduction, recommend system and enablement optimizations, and inform future design.
Design AI-ready workflows that reinforce messaging guardrails and brand standards, and ensure AI tools support synthesis, reuse, and consistency.
Monitor quality and risk in AI-assisted messaging outputs.
Manage the lifecycle, versioning, and updates of messaging documents and enablement resources.
Spot-check for messaging drift or misuse and trigger exception reviews.
Partner with leadership and strategy leads on governance thresholds and escalation paths.