Principal Product Manager, Identity & Trust

Life360

20h • $178,500 - $261,500 • Remote

About The Position

Life360 is seeking a seasoned product leader to own and execute the strategy for identity, authentication, account sign-in, and account recovery. The role covers the end-to-end identity experience, including member-facing sign-in and recovery flows as well as the identity services, risk signals, and data models behind them. The product manager will set the standard for consumer identity at global scale, define success metrics, and align engineering, security, privacy, customer care, and leadership.

The position sits on the Services/Identity team within Foundations, which owns systems for account creation, sign-in, session management, and recovery. The team works with Security, Engineering, Data, Customer Care, Legal/Privacy, and Growth/Onboarding to make access easy and reliable while protecting accounts from evolving threats. Life360 is remote-first, and this position can be performed remotely within the US.

The role also builds company-wide identity practices, systems, and knowledge that enable teams depending on identity to operate safely and effectively. The US-based salary range is $178,500 to $261,500, with final base pay varying according to background, job-related knowledge, skills, experience, and geographic tier. Total compensation includes RSUs and a comprehensive benefits package.

Requirements

• 10+ years of product management experience, including significant time at a principal or staff level with cross-functional scope.
• Deep, hands-on experience owning consumer identity, authentication, account security, or trust products at scale; ideally for a global consumer app with tens or hundreds of millions of users.
• Strong cybersecurity knowledge, including threat modeling, account takeover, fraud and abuse, MFA, passkeys/FIDO2/WebAuthn, OAuth/OIDC, session management, and credential security.
• Full-stack product ownership, including comfort with backend identity services and APIs and attention to mobile and web login, onboarding, and recovery experiences.
• Experience launching and operating identity flows across countries, regulatory regimes, languages, and device and carrier environments.
• Working knowledge of privacy, compliance, and identity standards such as NIST 800-63, GDPR, CCPA, and COPPA.
• Experience driving alignment across large, matrixed organizations, including Engineering, Security, Legal, Privacy, and Customer Support.
• Strong analytical instincts; ability to use quantitative data and qualitative signals to define success, run experiments, and maintain standards.
• Excellent written and verbal communication, including the ability to translate complex security and technical realities into clear business priorities.
• High ownership and bias for action, including the ability to identify problems and mobilize appropriate people.

Nice To Haves

• Experience with minors’ accounts or age assurance.
• Experience owning identity products for a global consumer app with tens or hundreds of millions of users.

Responsibilities

• Define the vision, strategy, and roadmap for AuthN and AuthZ, registration, member access, session management, credential lifecycle, and CIAM integration across mobile, web, partner integrations, and agentic connectors.
• Design account management and recovery experiences that restore legitimate members’ access quickly while protecting accounts from attackers.
• Partner with Security on Enterprise Tech to anticipate account takeover, credential stuffing, phishing, SIM-swap, and support-channel social engineering, and build layered defenses.
• Lead the roadmap for passkeys, passwordless and phishing-resistant authentication, step-up and risk-based authentication, and device-bound sessions; drive adoption while supporting older devices and lower-connectivity markets.
• Design identity experiences for more than 180 countries, accounting for phone-number-first behaviors, SMS and OTP deliverability and cost, regional carrier and device conditions, localization, and regulatory requirements.
• Address identity needs particular to a family product, including teen and minor accounts, age assurance, parental consent, circle membership, and access permissions, consistent with privacy and compliance obligations.
• Define company-wide identity and trust KPIs, including account takeover rate, sign-in success, recovery success, time to recover, false positive rate, support contacts per account issue, and passkey adoption.
• Drive telemetry, fraud signals, and detection practices that make abuse, friction, and drop-off visible across the identity journey.
• Translate threat models, incident learnings, and identity data into executive narratives about exposure, business impact, and investment priorities.
• Partner with Growth, Subscriptions, Partnerships, Customer Care, and other teams so identity decisions support dependent products and integrations.
• Drive alignment across Engineering, Security, Legal, Privacy, Customer Support, and company leadership.

Benefits

• Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
• Paid parental leave.
• 401(k) plan with company matching program.
• Mental Wellness Program and Employee Assistance Program (EAP).
• Flexible PTO, companywide holidays, and summer and winter shutdowns.
• Learning and Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.
• Equity compensation in the form of Restricted Stock Units (RSUs).

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed