Product Marketing Manager - Child Safety

CYBEX GMBH•Detroit, MI

About The Position

We are seeking a passionate and experienced Product Marketing Manager to join our team and focus on child safety innovations. In this role, you will be responsible for defining product positioning, crafting compelling messaging, and leading go-to-market strategies for new product launches. You will work closely with cross-functional teams to ensure consistent storytelling and impactful campaigns across all marketing channels. Your insights and strategies will directly influence product roadmaps and marketing efforts, driving desire and conversion for our innovative child safety products.

Requirements

Bachelor's degree in Marketing, Business, or related field (MBA a plus).
4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
Proven track record of successful product launches and category growth.
Strong analytical and strategic thinking skills with a flair for creativity.
Excellent communication and presentation skills; ability to make the technical meaningful.
Collaborative team player, comfortable working cross-functionally with global and local partners.
Passion for child safety, design, and innovation.

Responsibilities

Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations.
Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution.
Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
Ensure storytelling is consistent and impactful across all touchpoints.
Equip sales teams and retail partners with compelling content, training, and activation tools.
Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
Monitor KPIs to measure success of launches and campaigns.
Continuously refine strategies to maximize reach, relevance, and results.