Product Marketing Manager

We are seeking a talented and motivated Product Marketing Manager to oversee the product marketing initiatives for our Performance and Health Wearables business. This role will involve shaping the consumer-facing product marketing strategy for Catapult's suite of Athlete Monitoring solutions, catering to professional, collegiate, and high school sport teams. The successful candidate will collaborate with various teams, including marketing, sales, business development, customer success and support, operations, and product development and engineering.

• Embed yourself within Catapult’s Product Development and Engineering teams to ensure clear understanding of product function, features/benefits, and on-going feature updates.
• Work alongside Catapult marketing team to execute product specific marketing activities across digital and physical activations. These include but are not limited to events, webinars, web, paid & organic social media, PR, and internal communications.
• Develop a clear understanding for target customers, customer voice and buyer personas across every level of play including Professional, Collegiate, High School, and Youth sport teams.
• Work closely with our Sales & Cust

• Oversee product marketing initiatives for Performance and Health Wearables business
• Shape consumer facing product marketing strategy for Catapult's suite of Athlete Monitoring solutions
• Support sport teams worldwide, from Professional & Collegiate organizations to High School & youth teams
• Collaborate with marketing, sales, business development, customer success and support, operations, product development, and engineering teams
• Embed within Product Development and Engineering teams to understand product function, features/benefits, and ongoing updates
• Execute product specific marketing activities across digital and physical activations, including events, webinars, web, paid & organic social media, PR, and internal communications
• Develop understanding of target customers, customer voice, and buyer personas across all levels of play (Professional, Collegiate, High School, and Youth sport teams)
• Work closely with Sales & Customer Success teams to drive product adoption and revenue growth

• Opportunity to shape the consumer facing product marketing strategy for Catapult's suite of Athlete Monitoring solutions
• Collaboration with various teams including marketing, sales, business development, customer success and support, operations, product development, and engineering
• Involvement in product development and engineering teams to understand product function, features/benefits, and ongoing updates
• Execution of product-specific marketing activities across digital and physical activations
• Understanding of target customers, customer voice, and buyer personas across various levels of play
• Creation and optimization of sales enablement marketing materials
• Leadership and management of Go-to-Market strategy for new product launches and feature updates
• Opportunity to work with a sports brand and/or SaaS business
• Customer-obsessed mindset with a passion for the Voice of the Customer
• Opportunity to learn product function, features, and benefits
• Strong communication skills, both verbal and written
• Cultural connection and passion for sport