Product Marketing Lead – CTV

Smartly•New York, NY

2d•$150,000 - $190,000•Hybrid

About The Position

As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social. This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.

Requirements

10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
Strong fluency in agency operating models and omnichannel video activation workflows
Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
Strategic product partnership mindset with the ability to influence roadmap and differentiation
Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
Strong commercial orientation with experience defining adoption and revenue metrics
High ownership, executive presence, and comfort operating autonomously in fast-moving environments

Responsibilities

Own CTV Go-to-Market Across Segments
Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.
Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
Drive Strategic Leadership Within Product Marketing
Lead high-priority, cross-functional initiatives within the PMM organization
Raise the bar on launch rigor, commercial accountability, and GTM excellence
Mentor and influence across PMM and cross-functional stakeholders
Contribute to flagship company narratives, major launches, and industry moments
Step into adjacent strategic initiatives as business priorities evolve