Product Marketing Lead

Axiamatic•Menlo Park, CA

About The Position

We're at an inflection point. Our Series A funding gives us the runway to move from early adopters to mainstream market—but only if we can articulate why our solution matters, why it matters now, and why prospects should choose us over doing nothing at all. As our Director of Product Marketing, you'll be the architect of how the world understands our value. This isn't about polishing existing messaging or running campaigns someone else conceived. You'll build the foundational narrative framework that everything else—sales conversations, content, partnerships, product roadmap—will be built upon. You're joining early enough to shape our market category, define our positioning, and create the storytelling that turns skeptics into believers and believers into advocates.

Requirements

7+ years in product marketing with at least 3 years in strategic positioning and messaging roles
Series A-C startup experience where you built foundational GTM frameworks from the ground up
Category creation or redefinition experience: You've helped define how a market talks about a problem and solution
Proven storytelling track record: Portfolio of messaging, case studies, and narratives that moved markets and closed deals
Cross-functional leadership: Experience partnering with product, sales, and executive teams to align on narrative and strategy
Strategic messaging architect: You can take complex products and distill them into simple, compelling narratives that stick
Market psychology expertise: Deep understanding of buyer behavior, decision triggers, and what creates urgency vs. paralysis
Story crafting mastery: You write and think in narratives—every project becomes a story with tension, resolution, and transformation
Customer empathy: Exceptional ability to step into customer shoes and understand their world, challenges, and aspirations
Data-informed creativity: You balance art and science—using customer research, win/loss data, and market insights to inform creative messaging
Executive presence: Comfortable presenting to C-suite and board, defending strategic choices with conviction
Scrappy and resourceful: Comfortable building from zero with limited resources, knowing when to polish and when to ship

Nice To Haves

Background in journalism, creative writing, or content strategy
Track record of building customer advisory boards or advocacy programs
Experience working with sales teams to improve messaging adoption and effectiveness
Public speaking or thought leadership experience

Responsibilities

Build from the ground up: Develop our core messaging framework, value propositions, and competitive positioning that will serve as the foundation for all go-to-market motions
Define the category: Articulate not just what we do, but what market category we compete in and how we reshape customer expectations within it
Create messaging architecture: Establish tiered messaging for different personas, use cases, and stages of awareness—from "I don't know I have this problem" to "I'm evaluating solutions"
Own the narrative: Craft the overarching story of why our company exists, the future we're building toward, and the transformation we enable for customers
Identify forcing functions: Uncover and amplify the market shifts, regulatory changes, competitive pressures, and emerging trends that make solving this problem urgent today rather than next quarter
Build the case for change: Develop compelling business cases and ROI frameworks that quantify the cost of inaction and make the status quo untenable
Strategic narrative development: Create storylines around market timing—why the convergence of technology, buyer behavior, and market conditions creates a unique window of opportunity
Fear of missing out (FOMO) frameworks: Design messaging that positions early movers as market leaders while creating clear consequences for late adoption
Design the social proof engine: Create systematic frameworks for capturing, packaging, and amplifying customer success stories, case studies, and testimonials
Cultivate customer champions: Develop programs to identify and nurture vocal advocates who can speak credibly about our impact
Third-party validation strategy: Build relationships with analysts, industry influencers, and media to establish credibility beyond our own voice
Proof point portfolio: Build a comprehensive library of metrics, outcomes, and customer evidence that sales can leverage at every stage of the funnel
Early adopter storytelling: Transform our first customers into category pioneers whose stories inspire others to follow
Craft transformational narratives: Build stories that don't just explain features but paint vivid pictures of the before-and-after customer experience
Develop messaging for every journey stage: Create story arcs that move prospects from awareness through consideration to decision, each chapter building on the last
Executive storytelling: Craft narratives that resonate at the C-suite level—connecting our solution to business outcomes, competitive advantage, and strategic initiatives
Simplify the complex: Take technical complexity and translate it into clear, memorable narratives that any buyer can understand and repeat
Case study excellence: Transform customer successes into compelling stories with clear heroes, challenges, and triumphant outcomes