Product Marketing Generalist

Neko Health • New York, NY

1d • $162,000 - $198,000

About The Position

Neko is focused on making data-driven preventative care more accessible, using proprietary technology and direct clinical care to provide personalised, actionable insights in a single, non-invasive visit under an hour.

The Product Marketing Generalist works directly within project squads alongside engineers, designers, product managers, and clinical leads, bringing product marketing into projects from creation through launch. The role handles one or two high-priority projects at a time and leads positioning, messaging, and marketing communications strategy for each. It also contributes to foundational product marketing work, including competitive insights, customer research, market-level positioning, and impact measurement.

Reporting to the Product Marketing Lead, this role is part of Neko’s early Product Marketing team and will help build the function and shape how it operates. The role is suited to someone who enjoys working closely with products, understands end users, is curious about technical details, and can take projects from inception through launch.

Requirements

• 5–7 years of experience in product marketing or product management.
• Experience owning product launches end-to-end.
• Genuine interest in the future of healthcare and ability to work across technical, medical, and consumer industry topics.
• Ability to learn new product areas quickly and produce work without lengthy handoff periods.
• Comfort working within project squads and managing stakeholder relationships at pace across engineering, design, and clinical teams.
• Strong writing skills and ability to collaborate with a copywriter to make clinical or technical information clear, actionable, and accessible to a general audience.
• Fluency with AI tools.

Nice To Haves

• Experience in consumer technology, healthtech, or a subscription or membership business.
• Experience working in regulated or claim-sensitive environments such as pharma, medtech, or financial services.

Responsibilities

• Serve as the embedded product marketing presence in designated project squads, represent the member perspective, identify positioning and messaging questions early, and develop marketing communications strategy.
• Own marketing communications strategy for assigned product projects, including positioning, messaging, creative strategy, Medical/Legal/Regulatory review, and post-launch impact reporting and learnings.
• Develop creative briefs for launch materials across marketing channels.
• Own two to three significant product launches in the first year, from kick-off through post-launch.
• Develop research and reporting to support continuous learning and improvement across the Product Marketing function.
• Build Medical/Legal/Regulatory review into workflows and ensure clinical accuracy and compliance before publication.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed