Marketing Generalist 4

U.S. Bank • Cincinnati, OH

2d • Hybrid

About The Position

Responsible for recommending and implementing marketing and strategic sales support to achieve business goals for assigned products across one or more divisions, product lines, or market segments. The role works with management to develop and recommend product marketing strategies and goals, including market direction, pricing, and cost planning. It manages the design and delivery of sales and marketing plans and presentations, identifies and implements marketing strategies in collaboration with sales and technical teams, and conducts industry studies and product or market research. The role also supports the teams selling assigned products, helps staff understand product applications, assists with promotional strategies and literature, assesses product competitiveness, and identifies opportunities for new products or enhancements.

This role requires working from a U.S. Bank location three or more days per week. The salary range is $86,360 to $101,600, and actual pay may vary based on location. U.S. Bank offers a benefits package subject to eligibility requirements.

Requirements

• Bachelor's degree or equivalent work experience.
• Six to eight years of experience in marketing or a related field.

Nice To Haves

• Advanced knowledge of marketing and sales strategies.
• Excellent verbal and written communication skills.
• Considerable knowledge of advertising, promotion, and new business development.
• Strong analytical and research skills.

Responsibilities

• Recommend and implement marketing and strategic sales support to achieve business goals for assigned products.
• Work with management to develop and recommend marketing strategies and goals, including market direction, pricing, and cost planning.
• Manage the design and delivery of sales and marketing plans and presentations.
• Identify and implement marketing strategies and programs in collaboration with sales and technical teams.
• Conduct industry studies and product or market research, and make recommendations based on findings.
• Provide marketing support to teams responsible for selling assigned products.
• Ensure appropriate staff are familiar with the products and their applications.
• Assist in developing promotional strategies to meet marketing goals and potentially develop promotional literature.
• Assess products to ensure their competitiveness in the market.
• Identify market opportunities for new products or enhancements to existing products.

Benefits

• Healthcare coverage, including medical, dental, and vision.
• Basic term and optional term life insurance.
• Short-term and long-term disability insurance.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation of two to five weeks, depending on salary grade and tenure.
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour per 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
• Incentive and recognition programs.
• Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior