Marketing Generalist

Newton Motor Group•Gallatin, TN

2d•Onsite

About The Position

Newton Motor Group is seeking a creative, organized Marketing Generalist to execute marketing initiatives across its dealerships. This hands-on role supports vehicle sales, service, and parts through content creation, digital marketing, promotional campaigns, and community events. The role requires managing multiple campaigns, projects, and event deadlines; prioritizing requests across dealerships; adapting to changing needs; and maintaining accuracy and follow-through. The Marketing Generalist takes projects from idea to completion and uses performance data to improve results.

Requirements

At least two years of experience in marketing, communications, or a related role.
Strong writing, editing, and verbal communication skills.
Experience creating content and executing campaigns across multiple channels.
Working knowledge of social media platforms, email marketing tools, and content management systems.
Proficiency with Adobe Creative Suite or similar design tools.
Basic photography and video editing skills.
Ability to interpret marketing reports and identify practical improvements.
Demonstrated ability to multitask, organize competing priorities, and independently manage multiple projects and deadlines in a fast-paced environment while maintaining strong attention to detail.
Ability to collaborate with teams across multiple dealership locations.
Willingness to travel between dealerships and occasionally support evening or weekend events.

Nice To Haves

Experience in automotive, retail, or another business with multiple locations.
Familiarity with Google Analytics, Google Business Profile, Google Ads, and Meta Business Suite.
Experience with customer relationship management systems and customer email campaigns.
Knowledge of manufacturer advertising requirements and co-op documentation.
A degree in marketing, communications, business, or a related field, or equivalent practical experience.

Responsibilities

Execute marketing campaigns across email, social media, dealership websites, digital advertising, and print.
Create and publish content featuring inventory, special offers, service promotions, employees, and community involvement.
Develop marketing materials, including graphics, flyers, email campaigns, signage, and presentations.
Capture and edit vehicle photography, dealership photos, and short-form videos.
Maintain dealership website content, promotional pages, and business listings so information remains accurate and current.
Coordinate with sales and service teams to align promotions with inventory, department priorities, and customer needs.
Work with agencies and vendors to coordinate creative assets, campaign launches, and project deadlines.
Support paid advertising campaigns by preparing content, reviewing offers, and monitoring results.
Build and distribute email campaigns, including audience selection and checking links, content, and formatting.
Monitor social media engagement and online reviews, respond within dealership guidelines, and escalate concerns as needed.
Plan and execute events for multiple dealerships, including sales events, customer appreciation activities, sponsorships, and community partnerships.
Coordinate event calendars, budgets, vendors, promotional materials, staffing, and on-site logistics with each dealership team.
Track campaign performance and identify improvements based on engagement, traffic, leads, and conversions.
Maintain shared marketing and event calendars, asset libraries, and campaign documentation to coordinate overlapping deadlines and activities across dealerships.
Follow brand standards, manufacturer advertising guidelines, and internal approval processes, including required offer disclosures.