Marketing Generalist / Brand Manager

EPIC Health System LLC•Southfield, MI

8d•Onsite

About The Position

EPIC Health is seeking a versatile, hands-on Marketing Generalist / Brand Manager to support the day-to-day marketing needs of assigned brands, service lines, and locations. The role spans brand support, content development, digital marketing, campaign execution, community outreach, and performance reporting. The position acts as an embedded marketing partner, working with operational and clinical leaders, internal stakeholders, and external partners to understand priorities and develop practical marketing initiatives that strengthen awareness, patient engagement, and organizational growth. The successful candidate will be resourceful, organized, collaborative, and able to manage multiple projects from concept through execution. They will adapt marketing efforts to the needs of different healthcare brands and audiences, maintaining consistent messaging and visual standards while supporting campaigns, digital channels, community initiatives, and measurable growth outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Health Administration, Public Health, Healthcare Administration, or a related field; equivalent relevant experience may be considered.
At least 2 years of professional experience in marketing, brand marketing, digital marketing, communications, growth marketing, or a related role.
Demonstrated ability to coordinate and execute marketing initiatives across multiple channels.
Experience with digital marketing activities such as websites, social media, email, SEO, paid media, content development, or related platforms.
Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines.
Strong written and verbal communication skills and excellent attention to detail.
Ability to collaborate across departments while independently driving assigned projects to completion.
Comfort working in a fast-paced environment where priorities and business needs may evolve.
Background check required.

Nice To Haves

Marketing experience within healthcare, physician practices, medical groups, health systems, healthcare services, or another patient-focused organization.
Experience supporting multiple brands, locations, service lines, or business units.
Understanding of healthcare consumer marketing and the patient journey.
Experience with CRM, marketing automation, content management, analytics, or digital advertising platforms.
Working knowledge of SEO, local search, social media advertising, website analytics, and conversion optimization.
Experience coordinating agencies, vendors, community partners, or external marketing resources.

Responsibilities

Serve as the primary day-to-day marketing partner for assigned brands, service lines, and locations.
Learn each assigned brand’s audience, services, goals, priorities, and competitive environment.
Maintain consistent brand messaging, positioning, visual standards, and voice across marketing channels.
Partner with leadership and operational stakeholders to identify marketing needs and translate business priorities into actionable plans.
Manage marketing requests, project priorities, timelines, approvals, and deliverables.
Plan, coordinate, and execute campaigns across digital, social, email, SMS, web, print, community, and other relevant channels.
Create and coordinate marketing materials, including website content, landing pages, blogs, social media posts, email campaigns, presentations, flyers, promotional materials, and patient-facing communications.
Support new service, location, program, and brand initiatives from planning through launch.
Coordinate creative resources, vendors, agencies, and internal partners to complete projects accurately and on time.
Ensure marketing communications are clear, engaging, aligned with brand standards, and appropriate for healthcare audiences.
Maintain and improve website content for accuracy, user experience, and conversion opportunities.
Support SEO, local search, online listings, and content initiatives that improve visibility and patient discovery.
Manage or support social media planning, publishing, audience engagement, and performance monitoring.
Coordinate email and SMS marketing initiatives for awareness, engagement, and patient communication.
Support paid digital advertising, including creative coordination, targeting, performance review, and vendor or agency communication.
Identify opportunities to strengthen brand awareness, patient acquisition, engagement, retention, and community visibility.
Support community outreach, partnerships, events, and local marketing initiatives.
Collaborate with operations, clinical teams, business development, and leadership on growth priorities.
Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
Test marketing ideas and recommend adjustments based on performance and stakeholder feedback.
Monitor website, social media, email, paid media, lead generation, and conversion performance.
Collaborate with internal and international support teams to maintain dashboards and accurate performance reporting.
Translate marketing data into actionable insights and recommendations for stakeholders and leadership.
Track relevant KPIs and help connect marketing activity to measurable business and growth outcomes.
Provide regular updates on active projects, results, upcoming priorities, and optimization opportunities.