Marketing Generalist 3

U.S. Bank•Horsham, PA

10d•$81,515 - $95,900•Hybrid

About The Position

U.S. Bank is seeking a Marketing Generalist to deliver customer-facing marketing materials and internal banker-facing resources for business credit card products and services designed for small to mid-size businesses. The role supports credit and debit card marketing within the U.S. Bank branch network and recommends and implements marketing and strategic sales support to achieve business goals for assigned products, divisions, product lines, or market segments. In partnership with management, the position develops and recommends product marketing strategies and goals, including market direction and cost planning, and manages the design and delivery of sales and marketing plans and presentations. The Marketing Generalist supports the teams responsible for selling assigned products, helps ensure appropriate staff understand the products and their applications, and assists with promotional strategies and the development of marketing, sales collateral, communications, and advertising. The role owns creative development and project components for key product and process initiatives, working with internal teams and external vendors. It develops project briefs, obtains management and subject-matter-expert review, incorporates final comments, and routes materials through regulatory and compliance reviews. The position collaborates with partners to deliver approved assets in the appropriate formats, on time and within budget, and monitors, evaluates, and reports initiative results to inform future efforts. This role requires working from a U.S. Bank location three or more days per week.

Requirements

Bachelor’s degree or equivalent work experience.
4–6 years of related marketing experience with a proven ability to deliver results.
High degree of initiative, results orientation, and attention to detail.
Proactive self-starter who sets priorities, takes on new projects, and drives deliverables.
Excellent clear written and verbal communication skills, including the ability to present ideas.
Experience managing external vendors and establishing strong partnerships with internal teams.
Strong proficiency in Microsoft Office Suite, especially PowerPoint.
Expertise in developing and tactically implementing marketing materials.
Ability to work in a fast-paced, dynamic environment.
Ability to manage multiple projects accurately and meet varying deadlines.
Comfort working through shifts in program direction while adhering to initial timelines.

Nice To Haves

Financial institution or credit card marketing experience.

Responsibilities

Recommend and implement marketing and strategic sales support to achieve business goals for assigned products, divisions, product lines, or market segments.
Work with management to develop and recommend marketing strategies and goals, including market direction and cost planning.
Manage the design and delivery of sales and marketing plans and presentations.
Provide marketing support to the teams responsible for selling assigned products and help ensure staff are familiar with credit and debit products and their applications.
Assist in developing promotional strategies, marketing materials, sales collateral, communications, and advertising.
Develop marketing and sales materials that meet customer information needs at different stages of the sales process and reinforce U.S. Bank as a partner of choice.
Own creative development and project components for key product and process initiatives, working with internal teams or external vendors.
Develop creative or project briefs and route them to the manager for review before submission.
Review and route materials to appropriate subject-matter experts, incorporate final comments, and route materials for regulatory and compliance reviews.
Collaborate with internal and external partners to deliver approved assets in appropriate formats, on time, and within budget.
Monitor, evaluate, and report initiative results and use findings to inform future and ongoing efforts.

Benefits

Healthcare coverage, including medical, dental, and vision.
Basic term and optional term life insurance.
Short-term and long-term disability insurance.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation of two to five weeks, depending on salary grade and tenure.
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
Incentive and recognition programs.
Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.