Marketing Generalist 4
About The Position
Responsible for recommending and implementing marketing and strategic sales support to achieve business goals for an assigned product across one or more divisions, product lines, or market segments. Works with management to develop and recommend marketing strategies and goals, including market direction, pricing, and cost planning. Manages the design and delivery of sales and marketing plans and presentations, and identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Conducts industry studies, product and market research, and makes recommendations based on findings. Provides marketing support to areas responsible for selling assigned products and helps ensure staff are familiar with the products and their applications. Assists in developing promotional strategies and may develop promotional literature. May assess product competitiveness and identify market opportunities for new products or enhancements to existing products. The role requires working from a U.S. Bank location three or more days per week.
Requirements
- Bachelor's degree or equivalent work experience.
- Six to eight years of experience in marketing or a related field.
Nice To Haves
- Advanced knowledge of marketing and sales strategies.
- Excellent verbal and written communication skills.
- Considerable knowledge of advertising, promotion, and new business development.
- Strong analytical and research skills.
Responsibilities
- Recommend and implement marketing and strategic sales support to achieve business goals for assigned products.
- Work with management to develop and recommend marketing strategies and goals, including market direction, pricing, and cost planning.
- Manage the design and delivery of sales and marketing plans and presentations.
- Identify and implement marketing strategies and programs in collaboration with sales and technical teams.
- Conduct industry studies, product research, and market research, and make recommendations based on findings.
- Provide marketing support to areas responsible for selling assigned products.
- Help ensure appropriate staff are familiar with products and their applications.
- Assist in developing promotional strategies to meet marketing goals and potentially develop promotional literature.
- Assess product competitiveness in the market, as needed.
- Identify opportunities for new products or enhancements to existing products.
Benefits
- Healthcare coverage, including medical, dental, and vision.
- Basic term and optional term life insurance.
- Short-term and long-term disability coverage.
- Pregnancy disability and parental leave.
- 401(k) and employer-funded retirement plan.
- Paid vacation, from two to five weeks depending on salary grade and tenure.
- Up to 11 paid holiday opportunities.
- Adoption assistance.
- Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
- Incentive and recognition programs.
- Equity stock purchase.
- 401(k) contribution and pension, subject to eligibility requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
