Product Marketing Engineer

Texas Instruments•Dallas, TX

13d•Onsite

About The Position

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives. This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Product Marketing Engineers own customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

Requirements

Develop business plans, marketing strategy and forecasts for assigned product lines.
Maintain current status of customer requirements for existing and future products.
Identify, evaluate and recommend marketing opportunities consistent with product line objectives.
Own customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management.
Develop product positioning, gather customer feedback, and drive cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability
Maintain close relationships with top tier customers and the respective account managers to understand opportunities
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.