Product Marketing Engineer

Texas Instruments•Dallas, TX

About The Position

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Requirements

Understanding of customer requirements for existing and future products
Ability to identify, evaluate and recommend marketing opportunities
Experience in developing business plans and marketing strategy
Skills in forecasting for product lines
Ability to maintain close relationships with top tier one customers and account managers
Proficiency in developing product positioning and messaging
Experience in planning, managing, and executing marketing activities throughout a product lifecycle
Ability to review competitive landscape and build strategies
Experience interfacing with customers and field sales/applications
Skills in following up on opportunities (price escalations, customer visits, sampling activity)
Ability to collaborate and communicate product strategies effectively to cross-functional teams

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability
Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.