Product Marketing Engineer | High-Speed Converters

Texas Instruments•Dallas, TX

About The Position

Texas Instruments is hiring a Product Marketing Engineer to join its High Speed Converters team. The role develops business plans, marketing strategy, and forecasts for assigned product lines; maintains current understanding of customer requirements for existing and future products; and identifies, evaluates, and recommends marketing opportunities consistent with product-line objectives. The engineer supports product growth while maintaining profitability, works with customers and internal teams, and guides marketing activities throughout new-product lifecycles. Texas Instruments is a global semiconductor company that designs, manufactures, and sells analog and embedded processing chips for markets including industrial, automotive, data center, personal electronics, and communications equipment. The company describes its mission as making electronics more affordable through semiconductors and emphasizes innovation, diversity, and an inclusive work environment.

Requirements

Bachelor's degree in Electrical Engineering or a related field of study.
15+ years of relevant experience in Product Marketing, Sales, Applications, Systems, Test, or Validation.

Nice To Haves

Ability to establish strong relationships with key internal and external stakeholders.
Strong verbal and written communication skills.
Ability to quickly ramp on new systems and processes.
Demonstrated strong interpersonal, analytical, and problem-solving skills.
Ability to work in teams and collaborate effectively with people in different functions.
Ability to take initiative and drive for results.
Strong time-management skills that enable on-time project delivery.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability.
Maintain close relationships with top customers and the respective account managers to understand opportunities.
Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
Plan, manage, and execute marketing activities throughout a new product's lifecycle: pre-RTM, at RTM, and post-RTM.
Review the competitive landscape and build strategies to address gaps.
Interface with customers and TI field sales and applications teams to support DINs.
Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
Collaborate and communicate product strategies effectively to cross-functional teams covering pricing, campaigns, internet marketing, and launches.